Marketing Manager Women's Health - Europe

London, UK (Hybrid)

€55K/yr – €88K/yrMid Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional Women’s Health marketing with end-to-end strategy, portfolio activation, and market-driven launches that align with BD’s priorities and growth goals.

  • Growth ownership: regional strategy, ASR projections, and cross-functional alignment with BD platforms.
  • Portfolio and launch execution: drive performance through clinical pathways insight, competitive landscape, and market-specific launches.
  • Market intelligence and enablement: build market knowledge, support KOL networks, and provide product training and sales enablement.

Job Description

Responsibilities
  • Co-develop and implement the regional marketing strategy for Women’s Health, Marketing plan and ASR projection, aligned with BD’s business priorities and growth ambitions.
  • Collaborate with Platforms to identify and implement holistic solutions that meet customer expectations and strategic goals
  • Drive portfolio performance through a strong understanding of clinical pathways, customer needs, and competitive landscape
  • Support the implementation of the European product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.
  • In conjunction with the country’s marketing teams, develop market specific strategies and tactics for our customer offerings to ensure that BD PI is well positioned for success.
  • Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor offering) and qualitative data (e.g. customer needs, technologies and applications).
  • Develop and implement new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.
  • Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.
  • Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.
  • Develop and maintain a competitive intelligence database for your portfolio.
Requirements
  • Education: MBA or equivalent in Marketing, Business, Market development, Life Sciences or related field required.
  • Experience: 5–8+ years of marketing experience, business development (medical device / healthcare preferred) with consistent track record in portfolio marketing, go-to-market, and commercialization.
  • Travel: 35%
  • Languages: Fluent English required; additional European languages are a plus.
Preferred
  • Languages: additional European languages are a plus.
Benefits
  • At BD, we reward, support and develop our associates through our comprehensive Total Rewards program.
  • We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.
BD logo

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%

Headcount Trend

Current headcount: ~45.4K

Marketing Team

Marketing Team Size
1,813 (4% of company)
Median Career Experience
16 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $540M

Recent News