Marketing Manager, Sponsorship Activation Strategy & Enablement
London, UK (Unknown)
Posted 3 days ago
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Job Summary
You will own the end-to-end sponsorship activation program, balancing planning, forecasting and prioritisation across Visa’s portfolio while building roadmaps, asset tools and measurement frameworks; you’ll work with Sales, Marketing Services and markets to prioritise opportunities and drive client-focused activation across Tier 1 to Tier 3 clients.
- Own planning, forecasting and prioritisation of activation opportunities
- Lead cross-functional collaboration with Sales, Marketing Services and markets
- Develop activation resources and measurement frameworks
Job Description
Responsibilities
- Own the planning, forecasting and prioritisation of sponsorship activation opportunities across Visa's sponsorship and partnership portfolio.
- Develop activation strategies tailored to Visa's Tier 1, Tier 2 and Tier 3 clients, ensuring the right level of support, investment and opportunity is provided to each segment.
- Work closely with Sales, Account Executives and Marketing Services teams to identify and prioritise sponsorship opportunities that support business objectives.
- Build annual and quarterly activation roadmaps aligned with sponsorship calendars, client priorities and market opportunities.
- Identify new approaches and activation models that increase client participation and improve the scalability of Visa's sponsorship offerings.
- Support onsite delivery of selected sponsorship activations where required, ensuring client opportunities are brought to life consistently with the agreed strategy, objectives and activation plan.
- Develop best-in-class sell-in materials, toolkits and client-facing resources that help Visa teams communicate partnership opportunities effectively.
- Act as a subject matter expert for sponsorship activation, advising Sales and Marketing Services teams on the most effective use of assets.
- Create frameworks and recommendations that help client-facing teams align sponsorship and partnership opportunities with client business goals.
- Support strategic client conversations and key business development opportunities where sponsorship marketing solutions can drive value.
Requirements
- Experience in marketing, consulting, market research, insights, marketing analytics, business analytics, corporate or agency environments.
- Experience conducting analysis of primary quantitative and qualitative market research data.
- Experience leading and managing large market research tracking programs at a large global organization or for a large global client.
- Experience with qualitative and quantitative research methodologies.
- Experience in analyzing and synthesizing information to drive insights and strategic business decisions.
- Experience transitioning from technical research perspectives to practical business considerations.
- Experience presenting complex analyses in an easily digestible format for senior management and client consumption.
- Experience uncovering insights using multiple sources of data, identifying trends, outliers, and limitations.
- Experience organizing, prioritizing, and managing multiple projects simultaneously.
Preferred
- Experience in payments or financial institutions.
- Experience managing senior-level stakeholder feedback.
- Experience partnering with senior-level business leaders to meet deadlines.
- Experience working independently within complex and ambiguous environments.
- Experience handling and prioritizing multiple project workstreams simultaneously.
- Experience across sales, marketing and client-facing functions to deliver integrated commercial and marketing solutions.
- Experience in sponsorship/partnership marketing, marketing strategy or a related commercial marketing discipline.
- Strong analytical capability with experience using data and insights to drive decision-making.
- Experience developing strategic plans, frameworks or operating models.
- Strong project and programme management skills with the ability to manage multiple priorities simultaneously.
Visa
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
