Responsibilities

• Deliver, and report on one-to-many B2B marketing campaigns, across email, digital, social, and content channels also including industry events, roundtables, and webinars
• Own and drive organic and paid visibility through SEO and SEM activity, optimise content, keywords, and campaigns
• Manage campaign activity in HubSpot — building workflows, landing pages, email journeys, lead nurture programmes, and reporting dashboards
• Ability to design and produce high-quality marketing assets using Adobe Creative Suite (particularly InDesign) — including Linkedin posts/Ads,event collateral, pitch documents etc
• Coordinate industry event participation end-to-end — logistics, pre-event outreach, on-site support, and post-event follow-up
• Own webinar and roundtable delivery, from speaker briefing and promotion through to platform setup and attendee engagement
• Track, analyse, and report on campaign performance, making data-led recommendations to improve results
• Collaborate with sales and client-facing teams to align marketing activity with pipeline priorities

Requirements

• Degree in Marketing (or closely related discipline)
• 2 to 4 years of hands-on B2B marketing experience, ideally gained client side rather than agency
• Proven experience delivering one-to-many campaigns, including industry events, roundtables, and webinars
• Strong working knowledge of HubSpot campaigns, workflows, reporting
• Practical skills in Adobe Creative Suite, with confidence producing polished collateral in InDesign
• Understanding of SEO and SEM principles, with practical experience optimising content, responding to news events and managing paid search activity
• Excellent written and verbal communication skills, with strong attention to detail
• Organised, self-motivated, and comfortable managing multiple projects and deadlines
• Commercially minded passionate how marketing activity translates into pipeline and revenue

Preferred

• Experience marketing into regulated sectors such as utilities, financial services, or telecoms
• Exposure to account-based marketing (ABM) approaches
• Experience working with external agencies