Responsibilities

• Trust Lead Generation: Own Robin's events programme (both in-person and online) as the primary pipeline source, coordinating with The Key's broader events calendar to maximise a shared market presence.
• Run the demand-generation and preview demo engine to capture, nurture, and qualify marketing leads.
• Produce high-converting demo, preview, and pitch collateral to ensure a clean, well-tracked handover from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).
• Direct-to-School (DTS) Channel Support: Provide Robin-specific asset creation, copywriting, product input, and campaign execution support for campaigns owned by The Key’s marketing team.
• Collaborate with cross-functional internal teams to ensure the Robin product is represented clearly and effectively within the existing DTS motion.
• Support the smooth handover of incoming DTS leads into the appropriate sales routes by ensuring messaging, qualification, and follow-up paths are clear.
• Cross-Sell & Upsell Enablement: Supply target segmentation data, campaign collateral, and the core narrative ("why Robin as well as The Key/GovernorHub") that drives the business cross-sell engine.
• Build lifecycle and upsell communications in close partnership with the Robin customer success team to equip sales reps with the tools required to act.
• Marketing Operations & Systems Management: Own Robin’s active marketing automation workflows and customer journeys across group systems, specifically Intercom, HubSpot, and Salesforce.
• Maintain clean data reporting and lead attribution models to ensure all marketing activities remain measurable and visible.