Marketing Manager at Proper Cornish Ltd | Bodmin, Cornwall, UK

Marketing Manager

Bodmin, Cornwall, UK (Hybrid)

Salary Not AvailableMid LevelSeasonal

Posted 2 months ago

Job Summary

Own brand-driven demand and commercial-aligned marketing for Proper Cornish; lead cross-channel strategy, brand positioning, and campaign activation to accelerate growth and retailer engagement.

Own brand strategy and market positioning across target sectors.
Lead multi-channel campaigns and sales enablement to support growth with key accounts.
Coordinate cross-functional delivery including digital, trade marketing, and content to elevate product visibility.

Job Description

Responsibilities

Brand Strategy & Positioning: Develop and deliver marketing strategy, raise brand awareness across target sectors, ensure consistency, and position Proper Cornish as an innovative market leader.
Commercial Enablement & Campaigns: Partner with the commercial team to drive growth, create sales/marketing materials, develop campaigns and activations, and support key accounts.
Multi-Channel Execution & Asset Development: Oversee delivery across digital, content and trade marketing to boost product visibility and engagement.

Requirements

Proven experience in a marketing role, ideally within FMCG, food manufacturing or foodservice
Strong brand marketing and campaign management experience
Commercially minded with the ability to support sales growth through marketing activity
Experience managing, supporting and developing a small team
Excellent communication and stakeholder management skills
Strong project management and organisational capability
Comfortable balancing strategic planning with hands-on delivery
Experience across digital marketing, content and trade marketing
Passion for food brands and customer and market trends

Nice to have

Experience within bakery, savoury, chilled or food-to-go categories
Trade marketing or B2B foodservice experience
Experience working with retail or hospitality customers
Knowledge of packaging, POS and exhibition marketing

Benefits

Company‑funded Health Cash Plan
Death in Service plan
Employee Assistance Programme (24/7 helpline)
Mental Health First Aiders
Free use of spa & golf facilities in St Austell
Excellent career development opportunities
Employment anniversary cash awards
£500 colleague referral bonuses
Subsidised staff canteen
Free pasties and pastries every day
Huge discounts on pasties, pastries, cakes, and tarts
Weekly free fruit
Birthday voucher for the canteen
Regular staff BBQs
Monthly colleague treats
Christmas celebrations and goodies
Local business discounts
Strong internal communication and colleague engagement initiatives

Proper Cornish Ltd

We are the UK's leading handmade Cornish pasty manufacturer. Cornish to the core, we're based in Bodmin in beautiful North Cornwall, use Cornish produce wherever possible and make our traditional Cornish pasties to an old family recipe handed down through generations. We've been making pasties since 1988 and, dedicated to sharing the delights of Cornish fare, we supply to wholesalers, independent retailers, supermarkets, catering outlets and tourist attractions across the UK and beyond.

Founded in 1988

Bodmin, England, GBR

73 employees (7 in marketing)

www.propercornish.co.uk