Responsibilities

• Support the conceptualisation, planning, and execution of pop-up events, product launches, and promotional campaigns in partnership with leading Korean beauty brands.
• Coordinate customer-facing activations that enhance brand awareness, engagement, and in-store sales performance.
• Work closely with internal teams and external partners to ensure smooth execution of event activities from planning to delivery.
• Support marketing execution for new store openings, including exclusive previews, soft launches, influencer events, and grand opening campaigns.
• Assist in coordinating retail marketing initiatives that drive foot traffic and customer acquisition across store locations.
• Collaborate with store and operations teams to ensure consistent and high-quality execution of local marketing activities.
• Maintain and support relationships with Korean beauty brands and external partners.
• Assist in identifying and executing collaboration opportunities that strengthen Moida’s brand positioning within the UK beauty market.
• Support communication and coordination between brand partners and internal teams to ensure successful campaign delivery.
• Build, manage, and scale relationships with influencers, creators, and brand ambassadors across the UK beauty community.

Requirements

• Minimum 3 years of marketing experience, ideally within beauty, cosmetics, retail, fashion, or e-commerce industries.
• Proven experience planning and executing retail events, pop-ups, brand activations, or store opening campaigns.
• Strong hands-on experience with Meta Ads Manager and email marketing platforms such as Klaviyo.
• Demonstrated success managing influencer partnerships, including both paid collaborations and gifting campaigns.
• Strong understanding of Google Analytics, customer acquisition, conversion optimisation (CRO), and performance marketing.
• Excellent communication, copywriting, organisational, and project management skills.
• Ability to manage multiple projects simultaneously in a fast-paced retail environment.
• Passion for Korean beauty, skincare trends, and the wider beauty industry.
• Must have the legal right to work in the UK with at least one year of valid work authorisation remaining.

Preferred

• Previous experience working within the K-beauty, beauty, skincare, cosmetics, or lifestyle industry.
• Strong understanding of Korean beauty trends, consumer behaviour, and emerging brands within the K-beauty market.
• Korean language proficiency is highly desirable, particularly for communication with Korean brand partners, suppliers, and headquarters.
• Experience working with influencers, content creators, and brand ambassadors within the beauty or lifestyle sectors.
• Experience supporting retail expansion, store openings, or multi-location marketing campaigns.

Benefits

• 28 days of paid holiday per year (including Bank Holidays).
• Employee discount across Moida K-Beauty and affiliated brands.
• Direct exposure to leading global K-beauty brands and industry partners.
• Opportunity to lead high-profile brand events, store launches, and marketing campaigns.
• Comfy and casual dress code.
• Company Pension Scheme.