Responsibilities

• Develop strategies to generate quality enquiries, fostering lead generation and customer acquisition.
• Implement customer retention programs to enhance brand loyalty and maximise customer lifetime value.
• Ensure all marketing activities and events align with OEM guidelines, to meet requirements and maintain any Marketing-related income.
• Collaborate closely with OEM representatives to understand brand positioning, values, and objectives.
• Create detailed and effective marketing plans for assigned brands, outlining objectives, target audiences, key messages, and appropriate channels.
• Develop a deep understanding of market trends, consumer behaviour, and competitive landscape to inform marketing strategies.
• Create Marketing messages and campaigns in line with FCA and ASA regulations, in collaboration with Lookers Compliance teams.
• Strategically allocate budgets across different elements of marketing plans, maintaining a balance between effectiveness and cost efficiency.
• Effectively communicate marketing plans to the marketing team, providing clear and concise briefs.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Requirements

• You will have relevant marketing experience gained from a similar fast paced environment, with a genuine interest in automotives and our industry.
• Youll have a creative and commercial flair and have prior demonstrable experience in campaign building and multi-channel marketing.
• The ideal candidate will have excellent communication skills: written and verbal; possess strong negotiation skills and, be able to influence key stakeholders.
• Youll be well organised, adaptable, and quick to respond. Youll be a pro at working to tight deadlines and budgets.
• Youll be able to work both independently and as part of a larger, dynamic team.

Benefits

• Competitive salaries with structured pay scales and progression as you grow within the business
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments
• Eyecare vouchers to help cover vision care needs
• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
• Dental insurance for everyday dental care and unexpected treatments
• Optional critical illness cover for peace of mind during life's most challenging moments
• MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
• Free will writing services to help plan for the future