Responsibilities

• This is a genuinely hands-on role (you'll get stuck into the detail and execution yourself, not just direct others) and a commercially accountable one, not a brand or communications-only position.
• You'll own the technical execution and performance of marketing campaigns that drive registrations, sponsorship revenue and new business across a 65+ event international portfolio: campaign strategy, audience targeting, conversion tracking, attribution and reporting, all measured against hard revenue and registration targets.
• You'll also own brand, content and CRM, deciding which channels (including video) earn their place in the mix with no sacred cows, and play a leading role in the commercial models and new revenue streams that will define the business over the coming years.
• You'll lead and motivate a team of four marketing colleagues, largely matrix-managed across event teams, as a hands-on team builder, work closely with event and commercial leads across a fast-moving international events business, and sit at the top table, bringing data-backed insight to senior leadership discussions and helping shape new revenue and commercial models with the senior team.
• Own content and channel strategy across the business, deciding the right mix of formats (written, video, social, email and more) to drive audience growth and commercial results, with no sacred cows.
• Work with editorial and events colleagues to keep our marketing and external comms pipeline aligned to audience value and growth.
• Maintain and evolve tone of voice and brand perception guidelines across all output.
• Oversee video and other multimedia output where it earns its place in the channel mix, from concept through to distribution.
• Own our CRM strategy and rollout on HubSpot, our CRM platform, including data structure, segmentation and campaign workflows, to give the business a single, reliable view of campaign and revenue performance.
• Lead resolution of legacy data and platform migration questions in coordination with the wider operations team.

Requirements

• Proven marketing leadership experience gained within the events industry is essential; conference, exhibition or similar live-events environments preferred.
• A proven track record of driving revenue and registrations through data-led, metrics-focused campaigns (you'll get your hands dirty with the execution yourself, not just direct others): this is a technical, hands-on role, not a purely brand or strategic one.
• Technical fluency across CRM/marketing automation, analytics, attribution and campaign reporting tools, and genuinely comfortable working with data, budgets and numbers day to day; experience with HubSpot (our CRM platform) is an advantage.
• Target-driven, with strong commercial and analytical judgement: comfortable setting KPIs, owning a budget and being accountable for ROI.
• Experience being involved in developing new commercial products and revenue streams is a strong advantage.
• Confidence managing external agencies and vendors, and setting standards that colleagues outside marketing can follow.
• An excellent motivator and team builder, with the presence to sit at the top table and contribute to strategic, not just executional, conversations.

Preferred

• Experience being involved in developing new commercial products and revenue streams is a strong advantage.

Benefits

• £40,000+ salary, depending on experience
• Annual profit share
• Pension scheme
• Private healthcare
• Cycle to work scheme
• Minimum of two days a week in the office
• 33 days' holiday a year, including bank holidays
• Bereavement leave
• Company pension
• Cycle to work scheme