Marketing Manager at Chasing the Stigma | Liverpool, UK | £32K/yr – £35K/yr

Chasing the Stigma

Marketing Manager

Liverpool, UK (Hybrid)

£32K/yr – £35K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the charity marketing plan end to end, aligning strategy to the 2025–2028 plan and CEO goals while safeguarding brand and driving multi-channel storytelling that supports fundraising and partnerships.

Own the annual plan and delivery across channels, audiences and campaigns.
Shape brand-aligned campaigns with cross-functional teams and escalation to the CEO when needed.
Turn impact into clear narratives that move awareness, engagement and income while tracking progress against KPIs.

Job Description

Responsibilities

Develop a practical, action-focused annual marketing plan that delivers on the charity’s strategic objectives, as defined in the 2025 – 2028 strategic plan and by the Chief Executive
Setting SLAs and KPIs, monitoring and providing regular reports to your line manager
Work closely with all departmental leads (Fundraising, Design, Partnerships, Training, Hub of Hope) to reflect their objectives in the marketing plan
Responsible for oversight of the marketing plan and ensuring its delivery
Responsible for prioritise/de-prioritising and flagging potential issues to your line manager
Alongside the Design and Creative Manager act as a ‘brand guardian’, ensuring that all marketing activities align with our established brand, values and mission
Reviewing and approving written content produced by other departments
Support the ongoing development of our brand guidelines alongside the Design and Creative Manager
Manage marketing budgets as/when allocated to specific activities or campaigns
Social Media & Digital Presence: plan, write and implement all social media content; develop campaigns; manage channels; monitor topics; respond to trends; influencer outreach; paid social (when required); monitor performance; deliver reports; identify new platforms and tools
Content Creation: write high-quality, engaging copy across channels (social media, blogs, emails, website, print, annual report)
Events, Campaigns & Engagement: create and maintain calendar; plan and deliver campaigns; support fundraising and events; identify marketing opportunities with partners and teams
Ways of Working: collaborate with Design and Creative Manager; ensure timely delivery, open discussion of disagreements, escalation to CEO if needed

Chasing the Stigma

We exist to normalise + humanise conversations about mental health, through the provision of pioneering training services, campaigns + lobbying activities, whilst ensuring that through HUB OF HOPE everyone has access to find support for their mental wellbeing, whenever and wherever they need it.

Founded in 2016

Liverpool, England, GBR

24 employees (3 in marketing)

www.chasingthestigma.co.uk