Responsibilities

• Strategy: Develop and implement a comprehensive marketing strategy aligned with Candyspace's overall business goals. Define key prospective client journeys and the appropriate marketing mix to attract, engage and convert prospects into marketing qualified leads. Collaborating with Candyspace department heads and cross-functional teams to ensure that content and events are delivered on time and in line with our marketing goals.
• Market research: Conduct regular market research to identify target prospects, technology trends and emerging opportunities. Use insight to inform website content, campaign planning, thought leadership content and messaging across all channels.
• Campaign management: Working in close collaboration with the Growth Managers to define, plan and run lead generation paid marketing activity (e.g. LinkedIn, PPC) - including account-based marketing (ABM) campaigns targeting priority ICP accounts. Report on the performance of campaigns and proactively optimise these
• Brand Management: Working with our Experience Director, to manage and maintain Candyspace's brand identity and tone of voice messaging across all marketing channels. Ensuring website content and marketing content is consistent and aligned with these values and positioning.
• Content strategy: Develop and execute a content strategy that attracts and engages target audiences across the full customer journey -from awareness through to consideration and conversion. Brief and edit thought leadership content produced by Candyspace’s technical specialists, to create compelling articles, guides, case studies, whitepapers and social content.
• Digital marketing: Lead digital marketing strategy, implementation and reporting across paid search, SEO/AEO, organic social, email and content channels. Monitor performance metrics across all channels and tracking marketing spend back to pipeline value and revenue impact
• Candyspace website management: Manage and optimise the Candyspace website (HubSpot CMS), ensuring it is user-friendly, visually appealing, aligned with the brand's identity and optimised to deliver inbound leads. Day-to-day responsibilities include managing and optimising key landing pages for core technology platforms and sectors, ensuring agency case studies and sector expertise are showcased effectively, maintaining fresh and relevant content across the site including thought leadership articles, implementing capture mechanisms such as contact forms and content downloads, and ensuring website tracking is correctly configured with the right KPIs and data is accurate and reliable.
• Marketing communications: Manage all external communications including press releases, award entries and directory listings. Own and manage all organic Growth team related social media strategy and activity (primarily LinkedIn), ensuring content and imagery is consistent with the brand voice and reflects the expertise and people of the agency.
• Event management: Define, plan and organise regular marketing events including training webinars, roundtables and in-person partner events - both independently and in collaboration with technology partners such as Optimizely and Contentful. A UK-based physical presence is required for in-person events.