Responsibilities\n- Develop and implement Calton Living's overall marketing strategy.\n- Increase direct bookings and reduce OTA dependency.\n- Manage paid search (Google Ads) and paid social campaigns.\n- Improve SEO performance and organic website traffic.\n- Monitor website and social media profile performance using Google Analytics and other reporting tools.\n- Create engaging content across Instagram, Facebook, TikTok and other channels. Coordinate photography, video and other creative assets where required.\n- Develop a content calendar including social media posts, blogs and email marketing.\n- Build and strengthen the Calton Living brand across all customer touchpoints.\n- Manage CRM and email marketing campaigns to encourage repeat bookings.\n- Measure marketing ROI and produce regular performance reports.\n- Identify new marketing opportunities, partnerships and promotional campaigns.\n- Ensure all marketing materials are consistent with our brand.\n