Marketing Manager - Account Based Marketing (ABM) 12 Month Fixed Term Contract at Spacemade | City of London, Lambeth, UK | £50K/yr – £55K/yr

Spacemade

Marketing Manager - Account Based Marketing (ABM) 12 Month Fixed Term Contract

City of London, Lambeth, UK (Hybrid)

£50K/yr – £55K/yrMid LevelContract

Posted 5 weeks ago

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Job Summary

Own and scale targeted ABM programs that move high-value accounts through the pipeline, with tight Sales and CRM collaboration to segment, measure and optimize engagement across 1:1, 1:few, and multi-channel campaigns.

ABM Ownership: end-to-end planning and execution for strategic accounts and clusters.
Sales & CRM Alignment: translate priorities into account-based programs and track outcomes.
Measurement and Optimization: use data signals to improve activation, pipeline contribution and ROI.

Job Description

Responsibilities

Design and execute highly targeted 1:1 and 1:few ABM programmes for strategic accounts and account clusters
Build account-specific marketing strategies based on ICPs, buying committee insights, market intelligence and commercial priorities
Partner closely with Sales to understand account priorities and translate them into effective marketing programmes
Work alongside the CRM Manager to develop segmentation, account engagement tracking, nurture journeys and reporting frameworks
Create and execute multi-channel campaigns across email, LinkedIn, paid media, events, direct mail, content and sales outreach
Develop tailored messaging, content and engagement strategies for priority accounts and sectors
Analyse customer data, buying signals, account engagement and market trends to inform campaign strategy and optimisation
Track, measure and optimise campaign performance, pipeline contribution and ROI
Establish scalable ABM processes, documentation and best practices that can grow with the business

Requirements

Demonstrable hands-on experience running true account-based marketing programmes, including 1:1 and/or 1:few ABM campaigns
Proven experience designing and executing ABM programmes from account selection through to campaign strategy, execution, optimisation and measurement
Experience building or scaling ABM programmes within a growing or evolving organisation
Experience working closely with sales teams to create and progress pipeline opportunities
Strong understanding of B2B sales processes and complex buying committees
Strong analytical capability and confidence using data to drive decisions
Excellent project management, stakeholder management and communication skills
Ability to manage multiple priorities while maintaining a high standard of execution

Preferred

Experience using account intelligence platforms such as Beauhurst, Cognism, Apollo, ZoomInfo or similar
Experience using CRM and marketing automation platforms such (HubSpot preferred)
Experience working alongside CRM, RevOps or Revenue teams

Benefits

🤝 A supportive, friendly, hard-working team.
🎉 Quarterly team socials & get-togethers.
🐶 Bring your pooch to work - we are a dog-friendly office.
🎂 Take a half-day on your birthday.
🧘 A mental health personal day.
🫶 One paid charity day per year.
💰 Competitive salary £50,000-£55,000 + performance based bonus scheme.
🏖 25 Days holiday per year (excluding Bank Holidays).
🏅 £50 per month wellbeing allowance.
🚲 Cycle to work salary sacrifice scheme £2000

Spacemade

Spacemade exists to revive the workspace as a hub for meaningful connections and new opportunities.We believe that real-world connections shape our personal and professional journeys in ways unmatched by digital networks and interfaces. This is why we are on a mission to cultivate 1,000,000 real-world social connections within our spaces. We have a bold vision: A new world of work where people flourish in the company of others, and each connection amplifies collective potential.As the UK’s fastest-growing flexible workspace operator, Spacemade delivers bespoke design, hospitality and value to workers, businesses and property owners.

Founded in 2019

London, England, GBR

65 employees (26 in marketing)

www.spacemade.co