Responsibilities

• Own the health and growth of a portfolio of our best-loved brands, driving volume, value and market share.
• You are the brand guardian and the leading advocate for these brands right across the HEINEKEN UK business.
• Lead a team of managers and senior specialists. Your job is to get the best from them, building their capability and developing the talent we will need next, rather than doing the work yourself.
• Day to day, you set and own the brand and channel plans.
• You use the full marketing mix to grow profitability and brand awareness, track performance against plan, and step in early where something needs correcting, keeping people informed as you go.
• The role reaches well beyond your own team. You partner with senior leaders across Business Units to shape cross-functional strategies, and you read consumer attitudes, competitor moves and distribution closely so our brands keep pace with the market.
• You also help lead our Marketing transformation, influencing across functions and stakeholders within a complex multinational matrix.

Requirements

• End-to-end business leadership, with large-scale P&L ownership and clear commercial accountability
• A track record in modern, culture-led brand building, with the appetite to drive Marketing transformation
• Experience leading sizeable, high-performing teams, building capability and developing talent rather than doing the work yourself
• Confidence operating within a complex multinational matrix, influencing across functions and stakeholders
• Deep FMCG and consumer sector knowledge, with a feel for the external market, competitor behaviour and distribution
• Strong commercial and analytical judgement, turning insight into winning brand and channel plans
• Experience developing through-the-line communications campaigns across the full marketing mix

Benefits

• Annual bonus
• Benefits Allowance (15% of base salary)
• Company-funded Private Medical Healthcare
• Double-matched pension (up to 10%)
• 35 days annual leave (holiday trading available) + 3 public holidays
• Flexible benefits, including a retail discounts platform
• A quarterly allowance to purchase our delicious ciders and beers (low and no alcohol options available)