Responsibilities

• Lead Portfolio Strategy and Performance: Develop and execute integrated portfolio strategies across multiple brands and therapeutic areas; Drive alignment of marketing priorities, customer engagement approaches and investment decisions across the portfolio; Monitor portfolio performance and identify opportunities to optimise customer engagement, brand growth and business results; Provide strategic direction across brand plans, launch plans and marketing initiatives.
• Lead and Develop Brand Managers: Lead, coach and develop a team of Brand Managers operating across multiple European markets; Establish clear objectives, priorities and development plans; Foster a collaborative high-performance culture focused on innovation, customer impact and commercial excellence; Drive consistency of strategic planning, execution and performance measurement across all brands.
• Drive Customer Engagement Excellence: Lead the development and implementation of integrated customer engagement strategies across digital and field-based channels; Ensure a seamless and consistent customer experience across multiple touchpoints; Partner with customer-facing teams to maximise the effectiveness of engagement programmes and initiatives; Champion innovative approaches to customer engagement and omnichannel marketing.
• Deliver High-Impact Marketing Programmes: Oversee the development and execution of brand campaigns, customer engagement programmes and strategic marketing initiatives; Ensure effective implementation across countries and customer segments; Monitor programme effectiveness and continuously optimise activities based on customer insights and performance data; Support development of compelling value propositions, customer-facing materials and engagement resources.
• Lead Product Launch and Lifecycle Activities: Provide strategic oversight for launch planning and execution across the portfolio; Ensure launch readiness plans are developed and implemented effectively; Support lifecycle management activities designed to maximise long-term brand performance; Collaborate across functions to ensure successful implementation of launch and growth initiatives.
• Partner Across the Organisation: Work closely with Commercial Operations, Commercial Excellence, Medical Affairs, Compliance and other stakeholders to ensure coordinated execution; Collaborate with senior client stakeholders to support business priorities and customer needs; Represent Marketing within leadership discussions, governance meetings and business reviews; Contribute to strategic planning and portfolio decision-making.
• Manage Marketing Investments: Oversee portfolio marketing budgets and investment decisions; Ensure resources are allocated effectively to maximise customer impact and business performance; Monitor return on investment and identify opportunities for optimisation; Balance short-term priorities with long-term portfolio growth objectives.

Requirements

• Significant experience in pharmaceutical, biotechnology or healthcare marketing.
• Proven success leading brand strategy and customer engagement initiatives.
• Experience managing multiple brands, therapeutic areas or product portfolios.
• Previous experience leading or developing marketing teams.
• Strong understanding of omnichannel marketing and customer engagement approaches.
• Experience supporting product launches and lifecycle management activities.
• Strong strategic thinking and commercial acumen.
• Excellent stakeholder management and influencing skills.
• Ability to work effectively within complex, matrixed and international environments.
• Passion for improving customer experiences and driving meaningful impact in healthcare.