Responsibilities

• Own the day-to-day operations of our e-commerce storefront and our email marketing infrastructure.
• Bridge the gap between creative content and technical execution - managing web listings, building highly targeted email automation, tracking campaign performance, and ensuring a seamless digital experience for our trade and industrial clients.
• E-Commerce & Platform Management (Shopify): Store Optimization: Manage and maintain the Ultrimax Shopify platform, ensuring product listings, technical data sheets, trade pricing structures, and collections are accurate, beautifully presented, and optimized for conversions.
• UX & Merchandising: Continually review the online customer journey, implement navigation improvements, set up smart up-sells/cross-sells, and streamline the checkout experience.
• SEO Management: Optimize on-page SEO including product descriptions, meta tags, and alt text to maintain our dominant position in industrial search rankings.
• App Integration: Monitor and manage Shopify app integrations, ensuring smooth data flow to our core business systems and CRMs.
• Email Marketing & Retention: Lifecycle Automation: Build, test, and optimize advanced Klaviyo flows (including welcome series, abandoned cart, post-purchase technical follow-ups, and win-backs) specifically segmented for different industrial sectors (e.g., joinery, steel fabrication, rail).
• Campaign Execution: Plan and execute regular email marketing campaigns highlighting, new product launches and educational industry insights.
• Advanced Segmentation: Segment our database dynamically based on purchase history, industrial sector, and engagement behavior to maximize open rates and minimize unsubscribes.
• A/B Testing: Constantly test subject lines, send times, copy layouts, and offer types to iteratively improve revenue per recipient.