Responsibilities

• Manage all social media platforms (planning, content creation, scheduling and engagement).
• Film, photograph and edit content for social media campaigns.
• Develop creative campaigns to promote events, seasonal activities and visitor experiences.
• Monitor analytics and report on performance, growth and ROI.
• Manage paid social advertising and Google Ads campaigns, including budget control and optimisation.
• Oversee SEO performance and implement improvements where appropriate.
• Plan, write and design engaging email campaigns and newsletters.
• Manage audience segmentation and mailing lists.
• Maintain and update CRM/database records.
• Track open rates, conversions and campaign effectiveness.
• Update and maintain the website (including event pages, news and visitor information).
• Ensure content is accurate, engaging and SEO-optimised.
• Write copy for campaigns, blogs, promotional materials and press releases.
• Create engaging digital marketing content using Canva or similar design platforms for social media, website updates, email marketing, and occasional print materials.
• Work with our designer to create marketing collateral including posters, flyers, signage, and digital assets.
• Manage print production and liaise with external suppliers.
• Ensure brand consistency across all materials.
• Manage and monitor the marketing budget effectively.
• Track and analyse campaign performance across all channels.
• Provide regular reports with insights and recommendations.

Requirements

• Previous experience in a Marketing Executive or Marketing Assistant role.
• Strong understanding of social media platforms and digital marketing tools.
• Experience managing Google Ads and paid social campaigns.
• Confident copywriter with excellent proofreading skills.
• Experience using email marketing platforms and CRM systems.
• Ability to analyse campaign performance and demonstrate ROI.
• Experience updating websites (WordPress or similar CMS).
• Proficient in Canva or similar design software.
• Strong organisational skills and ability to manage multiple projects.

Preferred

• Experience in a visitor attraction, heritage site, tourism or leisure environment.
• Basic photography or videography skills.
• Knowledge of SEO best practice.
• Experience managing marketing budgets independently.

Benefits

• Staff discount
• Company pension
• Employee discount