Responsibilities

• Campaign Management
• Supporting the development and delivery of integrated 360° marketing campaigns (Creative, Media, Social, PR, Performance, Lifecycle and Partnerships) that drive awareness, consideration, and subscription intent
• Building collaborative relationships with internal creative teams and external agencies, alongside media planning, publicity, research, growth marketing and social, to help shape impactful campaigns that resonate with audiences
• Partnering closely with creative and media teams to interpret campaign performance and insights, using these learnings to inform future planning and optimisation
• Contributing to the creation of presentations for key internal and external stakeholders
• Coordinating with internal commissioners, production and distribution partners to manage key assets and materials, including imagery, footage and copyright
• Staying informed on marketing trends and industry developments, bringing forward relevant insights and ideas to enhance campaign effectiveness
• Developing a strong understanding of the brand’s personality, target audiences and values, and supporting the consistent, authentic expression of these across all marketing activity
• Contributing to the development and delivery of brand materials, while supporting brand guardianship across the business
• Ensuring all outputs align with marketing guidelines and clearly communicate key messaging priorities

Requirements

• Able to adapt and prioritise effectively in a fast-paced environment
• A genuine interest in building brands that connect with audiences
• Entertainment marketing experience
• Demonstrable evidence of implementing measurable 360 marketing campaigns
• A collaborative team contributor who values partnership and shared success
• Strong numeracy, analytical & reporting skills alongside clear and effective communication skills
• A proactive and solutions-focused approach to problem solving

Benefits

• Paramount is an equal opportunity employer (EOE) including disability/vet.
• At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
• Paramount is proud to be an equal opportunity workplace.