Responsibilities

• Own and execute social content strategy across Instagram, LinkedIn, Facebook and beyond.
• Create scroll-stopping content that builds audience, trust and enquiries.
• Turn the Managing Director’s expertise and business story into engaging, compelling content that people actually want to read and share.
• Manage content calendars, scheduling and community engagement across all channels.
• Stay on trends, formats and platform changes and apply them to the business.
• Write sharply and clearly across socials, email, web and blogs in a voice that sounds human and converts.
• Bring an understanding of SEO to everything you write, from blog posts to website copy to captions.
• Make complex property topics accessible and interesting to homeowner and investor audiences.
• Build, manage and grow segmented email lists for homeowners and investors.
• Plan and execute email campaigns that nurture leads, convert enquiries and retain clients.
• Work within Zoho CRM to manage contacts, track engagement and keep data clean and actionable.
• Set up and manage automations and sequences, so marketing works between campaigns too.
• Keep the website updated, sharp and optimised for conversion.
• Ensure enquiry journeys are seamless from social or search to contact form.
• Identify and flag opportunities to improve the site based on traffic and behaviour.
• You will work alongside a trusted third-party paid campaigns partner; paid ad experience is a bonus.
• If you have paid ads experience and can run this in-house (Meta, LinkedIn), even better.
• Report clearly on what’s working, what isn’t, and what’s next beyond quarterly planning and channel strategy.

Requirements

• Proven experience creating and managing social media content that drives real results — followers, engagement, enquiries.
• Excellent video content creation and editing skills.
• Strong copywriting ability; you can write clearly and compellingly for different audiences and formats.
• Hands-on experience with email marketing: campaign planning, writing, segmentation, reporting.
• Experience using a CRM to manage contacts and support marketing activity, Zoho CRM experience is a strong advantage.
• A working knowledge of SEO and how to write content that performs in search.
• Self-starter mentality - organised, proactive, and able to manage your own time and priorities without being chased.

Nice to have

• Experience running paid social campaigns (Meta Ads, LinkedIn Ads), even working alongside an agency or partner.
• Familiarity with Zoho CRM specifically.
• Experience in or genuine interest in property, construction or investment.
• Experience working directly with a founder or senior leader in an entrepreneurial business.

Benefits

• Full ownership of the marketing function
• Hybrid working across remote and in-person
• Direct access to the founder
• Competitive salary, dependent on experience
• Fast-moving, entrepreneurial environment
• Real commercial impact and visibility
• Flexible part-time hours