Responsibilities

• Managing and growing JTC Guitar’s social media channels.
• Building stronger engagement and community across our digital platforms.
• Planning, launching, and optimising Meta Ads and Google Ads campaigns.
• Creating and improving email marketing campaigns, including promotional emails, launches, and customer engagement campaigns.
• Using Google Analytics and platform data to track performance and identify opportunities.
• Reporting on campaign results and making clear recommendations for improvement.
• Working with the content team to shape campaign ideas, creative direction, messaging, and promotional opportunities.
• Finding new ways to generate revenue from both new releases and JTC’s extensive back catalogue.
• Testing new ideas, improving existing campaigns, and helping drive measurable growth.

Requirements

• Marketing: 3 years (required)
• Strong experience managing social media channels and growing audience engagement.
• Good understanding of social media strategy, content planning, and community building.
• Experience with Meta Business Suite and Meta Ads Manager.
• Experience running and optimising Google Ads campaigns.
• Strong understanding of email marketing best practice and campaign execution.
• Confidence using Google Analytics and performance data to make decisions.
• A commercial mindset with the ability to understand ROI, campaign performance, and customer behaviour.
• Hands-on experience building, launching, and managing campaigns yourself.
• Excellent written communication skills.
• Strong attention to detail.
• Good time management and the ability to manage multiple campaigns at once.
• A proactive mindset.

Preferred

• Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, or similar tools.
• Experience creating or editing visual content for social media and digital campaigns.
• Experience working with subscription-based, online learning, music, or creator-led businesses.