Marketing Executive – Email & CRM

Malmesbury, Swindon, UK (On-site)

£36K/yr – £38K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end email marketing with lifecycle journeys focused on engagement and revenue, driving cross-channel coordination and data-led optimization.

  • Own email campaigns, from briefing to launch and performance analysis, and translate broader campaigns into customer-focused emails.
  • Lead audience segmentation and automated lifecycle flows (onboarding, re-engagement, post-purchase) to boost CLV.
  • Collaborate with paid, organic, and web teams to amplify activity and measure impact through engagement, conversion, and revenue signals.

Job Description

Responsibilities

  • Plan, build and execute email campaigns end-to-end, from briefing through to launch and performance analysis
  • Translate wider marketing activity (campaigns, launches, content) into effective, customer-focused email communication
  • Ensure all email activity supports both engagement and revenue objectives
  • Work closely with internal teams to ensure email amplifies activity across paid, organic and web channels
  • Monitor and report on campaign performance, including engagement, conversion and revenue
  • Use A/B testing and data insights to drive continuous improvement
  • Identify opportunities to optimise the customer journey and increase customer lifetime value
  • Manage audience segmentation to deliver targeted, personalised campaigns
  • Build and optimise automated workflows and lifecycle journeys (e.g. onboarding, re-engagement, post-purchase)
  • Continuously review journeys to improve relevance, reduce fatigue and increase conversion

Requirements

  • 4–5 years’ experience in email or CRM marketing
  • Hands-on experience planning and delivering email campaigns
  • Strong experience with segmentation, automation and lifecycle journeys
  • Experience using HubSpot (or similar CRM platforms)
  • Confident analysing data and translating insights into action
  • Comfortable working cross-functionally in a fast-paced environment

Preferred

  • Experience in e-commerce or lead-generation environments
  • Familiarity with customer journey mapping and lifecycle strategy
Corston Architectural Detail logo

Corston Architectural Detail

Our founders set out with a simple aim: to make it easier to find considered, coordinating fixtures and fittings, crafted from solid brass and made to last.We design everyday details – handles, switches, sockets and lighting – with careful proportions and continuity across pieces and finishes, creating a seamless flow from room to room.What’s more, our direct relationship with customers allows us to offer support from start to finish, with delivery across Europe, the USA and the UAE, and showrooms in each region.

Founded in 2019
Corston, England, GBR
125 employees (28 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
353.6K
Monthly Google Ads Budget
$82
Traffic Source Mix
Search
49.1%
Direct
43.5%
Referral
3.7%
Social
2.3%
Paid
1.4%

Headcount Trend

Current headcount: ~129

Marketing Team

Marketing Team Size
16 (13% of company)