Marketing Executive

Haydock, St Helens, UK (On-site)

£25K/yr – £30K/yrMid LevelPermanent

Posted 4 weeks ago

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Job Summary

Own the full marketing engine for the Higher End Group, balancing demand generation, content, and brand to drive qualified inquiries and revenue across energy, construction, and future projects.

  • Growth & Brand Ownership: run campaigns, funnel optimization, and conversion improvements across Higher End Energy and related projects.
  • Content & Channel Execution: develop social content, film on-site videos, and manage the company websites.
  • Measurement & Optimization: monitor performance, cost per lead, ROI, and iterate to lift conversions across the customer journey.

Job Description

Responsibilities

  • Develop and implement marketing campaigns across the Higher End Group.
  • Design, build and continually improve our customer acquisition funnels.
  • Generate qualified enquiries through digital marketing campaigns.
  • Create and manage content across all social media platforms.
  • Film and edit videos on site and in the office.
  • Visit construction sites to capture project updates, customer testimonials and completed works.
  • Manage and improve the company websites.
  • Monitor marketing performance and produce weekly KPI reports.
  • Analyse campaign performance, cost per lead, cost per acquisition and return on investment.

Requirements

  • Full UK driving licence.
  • Access to your own vehicle.
  • Willing to travel to sites across the North West.
  • Experience creating content for social media.
  • Good understanding of digital marketing.
  • Excellent communication and organisational skills.
  • Confident using Canva, CapCut, Adobe Creative Suite or similar editing software.

Preferred

  • Experience managing Google Ads campaigns.
  • Experience with Meta advertising.
  • Knowledge of SEO and website optimisation.
  • Experience using Google Analytics.
  • Photography and videography experience.
  • Experience using CRM systems.
  • Construction, property or home improvement industry experience.

Benefits

  • Company events
  • Company pension
  • Free parking
  • On-site parking