Marketing Executive

New Milton, City of Southampton, UK (Hybrid)

£25K/yr – £26K/yrMid Level5+ years expInternship

Posted 4 months ago

Job Summary

Own multi‑channel demand generation for a B2B audience by running LinkedIn/paid campaigns, building social content, and crafting automated HubSpot email journeys that nurture, upsell, and convert.

  • Growth Engine: Manage end‑to‑end campaigns across organic and paid channels, and measure impact against pipeline goals.
  • Content & Social: Build a consistent brand voice and social presence to boost awareness and engagement.
  • Lifecycle Automation: Design and optimise HubSpot email journeys to nurture leads, drive upsell/cross‑sell, and keep data clean.

Job Description

Responsibilities
  • Running high‑impact digital campaigns across LinkedIn, paid ads and email
  • Creating and scheduling engaging social content that builds Appello’s brand and voice
  • Managing and optimising LinkedIn Ads to drive quality B2B leads
  • Building smart email journeys and automation in HubSpot to nurture, upsell and cross‑sell
  • Tracking performance and turning data into actionable insight
  • Keeping HubSpot, website content and landing pages clean, compliant and conversion‑focused
  • own and deliver multi‑channel digital campaigns — from organic social and paid LinkedIn advertising to automated email journeys through HubSpot
Requirements
  • Proven experience in a B2B marketing role
  • Hands-on experience managing and optimising LinkedIn Ads campaigns
  • Strong working knowledge of HubSpot (CRM and Marketing Hub)
  • End-to-end email marketing experience — from design and automation to reporting
  • Confident B2B copywriting skills across email, social and web
  • Data-driven mindset with the ability to analyse performance and optimise campaigns
  • Strong organisation skills with the ability to manage multiple campaigns at pace
  • Self-motivated, proactive, and comfortable owning your workload
  • A collaborative team player with great attention to detail and brand consistency
  • Pre-employment screening including basic RTW checks and two years of referencing
  • Need 5mbps upload and 15mbps download internet speed
Preferred
  • Experience in the housing, technology or care sectors
  • Experience managing websites and landing pages via HubSpot CMS (or similar)
  • Background working in a small, agile marketing team
  • Degree in Marketing, Business, Communications (or equivalent experience)
  • HubSpot Academy certifications and/or CIM qualification
  • Basic SEO knowledge and familiarity with tools like Canva orAdobe
  • Understanding of the UK housing sector and B2B procurement challenges
Benefits
  • 161 hours holiday pa plus bank holidays
  • We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
  • 24/7 employee assistance programme with an easily accessible app!
  • Family and friends’ discounts on our services & products
  • Pension Scheme, up to 4% Company matched
  • Free on-site parking
Appello UK logo

Appello UK

At Appello, we believe safety should never be compromised. Every day, we help over 400,000 vulnerable people across the UK live safer, more connected lives, with over 50,000 supported by our fully digital telecare solutions.With over 30 years’ experience, we’ve pioneered the UK’s first digital call handling platform, the first digital warden call system, and innovative products like our dispersed alarm and analogue-to-digital converter—designed to save lives and give peace of mind.We empower housing providers, local authorities, and individuals to make the switch from analogue to digital telecare simple, seamless, and future-proof. By embracing an end-to-end digital approach, we create systems that are reliable, adaptable, and continuously evolving to meet the needs of those who rely on them most.Award-winning, trusted, and recognised as leaders in digital telecare, Appello is here to ensure that when it matters most, help is just a call awayThousands of customers around the country already trust us to offer advice, support and technology when they need us most. Many local authorities, housing associations, ALMOs, charities, care associations, property management companies, developers and individuals rely on our experience and expertise. All this, together with our accreditations, awards and continued high customer satisfaction, is testimony to the integrity, quality and reliability of Appello.Appello is the new trading name for the merged businesses previously known as Cirrus, CarelineUK and Appello Telehealth.

Founded in 1988
New Milton, England, GBR
238 employees (5 in marketing)

Salaries

Posted range

£25K/yr – £26K/yr

Taken straight from the job posting.

See all Appello UK salaries

Marketing Team

Marketing Team Size
5 (2% of company)

Traffic Signals

Monthly Visitors
23.8K
Traffic Source Mix
Search
32.6%
Direct
25.7%
Referral
25%
Social
11%
Paid
2.7%

Headcount Trend

Current headcount: ~238
Appello UK logo

Marketing Executive

Appello UK · New Milton, City of Southampton, UK · Hybrid