Marketing Coordinator

Wigan, UK (On-site)

£31K/yr – £35K/yrEntry LevelFull time

Posted 4 weeks ago

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Job Summary

Own the storytelling and social content engine for Adult College and University Centre, turning student stories into campaigns across social, web, PR and events.

  • Content creation across social, web, PR and internal comms.
  • Plan and deliver paid and organic social activity, sourcing stories from curriculum partners.
  • Monitor reach and impact, turning data into live campaign improvements.

Job Description

Responsibilities

  • Create engaging content for social media, web, PR, publications and internal communications.
  • Support marketing campaigns for Adult College and University Centre provision.
  • Plan and deliver paid and organic social media activity.
  • Take photographs and create video content for digital channels.
  • Work with curriculum teams to find stories, case studies and campaign opportunities.
  • Keep website and online content accurate, current and audience-focused.
  • Monitor digital, social and press activity and report on reach and impact.
  • Support live content at open evenings, student events, welcome days and awards.

Requirements

  • GCSE English and maths at Grade C/4 or equivalent.
  • A degree or equivalent experience in marketing, journalism, PR, communications or a related area.
  • Experience in content creation, digital marketing, PR or communications.
  • Strong copywriting skills for different audiences and platforms.
  • Confidence using social media, digital platforms and Microsoft Office.
  • Experience using Adobe Creative Suite or similar creative tools.
  • Good organisation and the ability to manage multiple deadlines.
  • A proactive, creative approach to finding stories and developing content.
Wigan & Leigh College and University Centre logo

Wigan & Leigh College and University Centre

Wigan & Leigh College has been providing high-quality education and training locally for over 160 years and higher education for over 70 years. Ofsted rated the College as 'Good' overall in it's 2016/17 inspection and FE Week named the College as the best FE Provider in Greater Manchester.'University Centre Wigan & Leigh College' status has been approved after 70 years of delivering higher education in the borough which means the university centre's students graduate with a degree awarded by The University of Central Lancashire (UCLan).It is the only General Further Education College in the towns of Wigan and Leigh, serving a population of approximately 301,000. The College aims to be inclusive and we are proud of the equality of opportunity which is demonstrated in the breadth and scope of our provision. Over 14,000 people choose to study at the College, their needs being at the heart of everything we provide.The College operates from a number of sites across the borough of Wigan. Parson’s Walk Centre, School for the Arts and Pagefield Centre are located in Wigan, close to the town centre. The Image Centre and Sixth Form Centre are close to the town centre of Leigh.The College has a wide choice of qualifications at all levels from Entry level through to graduate, professional and post-graduate courses. Further Education students can choose from a wide range of specialist vocational courses. There is also an expanding Higher Education portfolio of Degrees, Foundation Degrees, HNDs and HNCs, both full-time and part-time.

Founded in 1992
Wigan, England, GBR
825 employees (31 in marketing)

Traffic Signals

Monthly Visitors
31.9K
Traffic Source Mix
Search
63.1%
Direct
30.5%
Referral
3.3%
Social
2.9%

Headcount Trend

Current headcount: ~825

Marketing Team

Marketing Team Size
14 (2% of company)
Marketing Roles Posted (Last 30 Days)
1