Marketing Content Manager

Manchester, UK (On-site)

£42K/yr – £45K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel content and demand generation tasks across email, social, and digital for a professional services audience, with hands-on HubSpot execution, LinkedIn programs, and BD support.

  • Campaign & Content Execution: plan, write, and deliver multi-channel campaigns; manage the content calendar; produce assets and copy that fit the brand voice.
  • Channel & BD Growth: own LinkedIn presence and content that supports business development, webinars, and post-event follow-ups.

Job Description

Responsibilities

  • Planning, writing, and delivering multi-channel marketing campaigns across email, social, and digital
  • Managing the content calendar and ensuring a consistent, high-quality output across all channels
  • Writing compelling copy that reflects the Orwins brand voice and speaks to a professional services audience
  • Creating digital assets and content to support business development activity across practice areas
  • Building and deploying email campaigns in HubSpot, from copy and design through to send and reporting
  • Maintaining data quality and working within HubSpot to ensure campaigns go out accurately and on time
  • Owning the firm’s social media presence across relevant platforms, primarily LinkedIn
  • Developing and scheduling content that builds brand visibility and supports BD objectives
  • Monitoring engagement and reporting on performance
  • Project-managing and hosting webinars and digital events end-to-end

Requirements

  • Experience in a multi-channel content or marketing role, ideally in a B2B environment.
  • Strong copywriting skills and the ability to adapt tone for different channels.
  • Hands-on email marketing experience; HubSpot would be a strong advantage.
  • A good understanding of LinkedIn and what makes professional content perform well.
  • Someone organised, proactive and confident managing multiple priorities.

Preferred

  • Experience in professional services, legal or financial services would be useful, but is not essential.

Marketing Team

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