Marketing & Communications Officer (Part-time) at Carleton House Preparatory School | Liverpool, UK

Carleton House Preparatory School

Marketing & Communications Officer (Part-time)

Liverpool, UK (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 7 weeks ago

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Job Summary

Own the school marketing plan and admissions funnel with measurable growth across early years, balancing content creation and media outreach to elevate brand and inquiries.

Admissions journey ownership: map from enquiry to acceptance and track KPIs.
Content and media strategy: plan and distribute news that highlights pupil achievements and school life.
Channel and toolkit alignment: coordinate social, CMS, and PR to expand reach and maintain a consistent voice.

Job Description

Responsibilities\n\n

Develop and present a structured Marketing Strategy & Development Plan aligned to pupil recruitment priorities
Map and strengthen the full admissions journey (enquiry → visit → offer → acceptance)
Identify growth opportunities at key entry points, particularly Nursery and Reception
Monitor competitor positioning and recommend differentiation strategies
Establish clear KPIs and provide termly impact reporting
Contribute to long-term brand and sustainability planning
Draft and distribute press releases celebrating school successes
Build relationships with local media and journalists
Engage with PR agents where appropriate to extend reach
Ensure pupil achievements, events and milestones are widely communicated

\n\nRequirements\n\n

Experience managing social media (Instagram essential)
Confident drafting press releases and engaging with media
Comfortable working within a safeguarding-led environment
Strong written communicator with excellent attention to detail
Organised, self-motivated and proactive

\n\nPreferred\n\n

Experience developing marketing strategies
PR or media engagement experience
Video creation and editing skills
Familiarity with website CMS platforms
Experience within education or a community-focused organisation

\n\nBenefits\n\n

The school will provide an iPhone, laptop and filming equipment (stabiliser/gimbal and tripod).

Carleton House Preparatory School

We provide an education based on strong moral and personal values with Christ at the centre of all that we do. Our mission statement, ‘We Live, Love and Learn with Jesus,’ is lived out through our daily interactions. Inclusivity enriches our school; our pupils grow in mutual understanding and respect.Our talented and experienced staff work closely with our pupils and parents to ensure the highest quality provision as evidenced in our consistently outstanding results both in national examinations and entrance examinations. A rich academic and pastoral curriculum with a strong emphasis on creativity, independence and love of learning produces well rounded, articulate and confident young people who strive not only for their own benefit but for that of others.

Founded in 1975

Liverpool, England, GBR

5 employees

www.carletonhouse.co.uk