Marketing and Communications Officer - Digital Lead | F/T 35hrs | Worthing based at Guild Care | Worthing, Brighton and Hove, UK

Guild Care

Marketing and Communications Officer - Digital Lead | F/T 35hrs | Worthing based

Worthing, Brighton and Hove, UK (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive Guild Care’s end-to-end digital marketing initiatives, turning data into campaigns that grow reach, engagement, and leads while ensuring accessible UX across the web.

Digital marketing ownership: plan, launch, and optimise paid and organic channels with a focus on measurable impact across search, social, email, and content.
Data-informed decisions: translate analytics and insights into practical improvements for campaigns, site experience, and performance reporting.
Cross-team collaboration: coordinate with external agencies and internal stakeholders to support fundraising, campaigns, and brand consistency.

Job Description

Owning and delivering Guild Care’s digital marketing strategy, aligned to organisational and service-level objectives
Planning, launching and optimising paid and organic campaigns across Google Ads, Google Grant and Meta platforms
Using all data and insight to inform decisions
Leading social media strategy and content across key platforms, focused on growth and engagement
Managing, optimising and updating website content across CMS platforms with a strong focus on UX and accessibility
Developing and delivering effective email marketing campaigns, including segmentation and performance tracking
Collaborating with external agencies where required and presenting clear insight and recommendations to stakeholders
Supporting wider organisational, fundraising and internal campaigns as part of a small, agile team

3+ years’ experience in a digital marketing or communications role, ideally with end‑to‑end campaign ownership
Proven success delivering lead generation campaigns, including paid media and Google Grant activity
Strong technical knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager and SEO tools
Experience building and running social media strategies that grow audiences and engagement
Confidence creating digital assets using Adobe Suite and Canva, including basic photo and video editing
Experience managing websites via WordPress / CMS platforms, with attention to UX and accessibility standards
The ability to translate data into clear insight and actionable recommendations

Experience working in the charity or not-for-profit sector
Understanding of brand guardianship and maintaining visual and tone-of-voice consistency across print and digital assets
Experience using or managing digital asset management systems or self-service marketing resources

Annual Wellbeing Day off
Employee Assistance Programme (free confidential advice on wellbeing, family, debt, and more)
Cycle to Work scheme
Free Specsavers eye care vouchers
Option to buy and sell annual leave

Guild Care

Guild Care was originally established in 1933 by a group of pioneers who were passionate about creating a kinder society to support people and their families in and around Worthing. In 2023 we celebrate 90 years of expert community support and care in Worthing.We are Worthing’s largest and most established social care charity, supporting over 3,000 people every year through our diverse range of community services. These services support older people, people living with dementia, and children and adults with learning disabilities.Our Community Services and Care Homes have positively impacted thousands of vulnerable people requiring additional support. We believe that nobody should feel isolated; as a charity we aim to reduce social isolation and social stigma. It is our commitment to make sure that our teams have time to care and support those we care for to live well, enjoy life and love every day. We’re one of the largest employers in Worthing with over 550 loving, dedicated, and committed staff. We also have around 250 amazing volunteers.OUR VISIONAll people in need of care live fulfilling, safe and secure livesOUR MISSIONWe will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered

Founded in 1933

Worthing, England, GBR

191 employees (6 in marketing)

www.guildcare.org