Responsibilities

• Plan, create, and manage multi-channel marketing campaigns for our year round festivals and events programme, including digital and offline advertising, press, social media, website, and print, ensuring all event content drives revenue and is promoted consistently across all platforms.
• Plan and deliver marketing initiatives for Charleston’s enterprise offer to grow attendance, sales, and revenue.
• Work with external brands to promote commercial partnerships.
• Ensure community engagement and learning events are supported and promoted, forming an integral part of the wider programme.
• Design and produce marketing materials in line with brand guidelines, including brochures, flyers and posters using Adobe InDesign, Illustrator, and Photoshop. Working with external designers as and when required.
• Responding to operational or crisis communications needs with agility and creativity.
• Conduct and lead on research, surveys and digital analytics to deliver actionable audience insight on the events programme including booking behaviours, competitive positioning and trends.
• Monitor ticket sales and performance metrics in conjunction with the events team to determine ticket pricing.
• Work with the Ticketing and Events Coordinator and other teams to ensure a seamless audience journey through the website, ticketing, and on-site experience.
• Press - Work closely with the PR agency on the planning and delivery of PR campaigns to generate coverage of Charleston’s festivals and year- round programme of events, cultivating existing relationships with local and national press.

Requirements

• Minimum three years’ experience in a similar role
• Experience planning and delivering marketing campaigns that drive revenue, ticket sales, and memberships, while taking an analytical approach to campaign performance
• Knowledge of digital marketing platforms, analytics tools, and user experience considerations
• Strong understanding of audience development and commercial growth within a cultural or events context
• Knowledge of the publishing landscape, including upcoming publications, literary prizes, and literature festivals
• Understanding of the cultural zeitgeist, with a willingness to contribute creatively to artistic programming
• Experience of working with ticketing, EPOS and CRM systems
• A solid understanding of print and digital design production processes
• Excellent copywriting and content creation skills, including press releases and campaign storytelling, with meticulous attention to detail and the ability to maintain consistent branding and messaging across all channels, including exhibitions, events, café, and website
• A comprehensive understanding of operational marketing with the ability to juggle short term operational pressures with long term priorities

Nice to have

• Graphic design skills and experience using software such as Illustrator, InDesign and Photoshop
• Experience of working in an arts related organisation or charity
• Experience of audience data collection and analytics
• Experience using CMS such as WordPress
• Experience of digital marketing campaigns