Responsibilities

• Develop and deliver an integrated marketing strategy aligned with organisational objectives.
• Lead multi-channel campaigns (digital, social, email, paid media and partnerships) to drive acquisition, engagement and retention.
• Deliver an “always-on” acquisition programme across key channels.
• Ensure all activity contributes to reducing cost per acquisition.
• Manage marketing budgets, ensuring effective allocation and optimisation of spend.
• Grow Calibre Audio’s social media audience and increase engagement through targeted campaigns.
• Lead initiatives to increase brand awareness and position Calibre Audio as the UK’s leading audiobook charity.
• Develop and maintain consistent brand messaging and identity across all platforms.
• Plan and manage a forward social media content calendar to ensure timely, effective delivery.
• Oversee the effective use of Google Ad Grants ($10,000/month), ensuring quality lead generation and measurable results.

Requirements

• Proven experience in a marketing or communications management role (charity or not-for-profit desirable)
• Track record of delivering successful multi-channel marketing campaigns
• Experience in digital marketing, including social media, email marketing and paid advertising
• Experience of using data and analytics to drive decision-making and performance
• Knowledge of CRM systems and marketing platforms (e.g. MailChimp, HootSuite, Google Ads)
• Budget management and ROI analysis experience

Preferred

• Experience in a charity or not-for-profit environment (desirable)
• Experience with accessibility-focused communications (desirable)

Benefits

• Company pension
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking