Marketing Communications Executive

Wirral, UK (Hybrid)

£26K/yr – £30K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own the full stack of mid-market marketing execution with channel-agnostic ownership, content engine, and analytics that tie campaigns to business outcomes.

  • Growth/Performance: plan and optimize integrated campaigns across digital and offline channels with both B2C and B2B audiences.
  • Content & SEO: own website/blog content, SEO strategy, and CMS assets to lift organic traffic and engagement.

Job Description

Responsibilities

  • Plan, execute, and monitor integrated marketing campaigns across digital and offline channels, targeting B2C and B2B audiences.
  • Develop and manage content for websites, blogs, email newsletters, and social media platforms
  • Implement and optimise SEO strategies to improve organic search rankings and website traffic
  • Manage paid advertising campaigns (SEM) across display, search, and social platforms
  • Analyse campaign performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite
  • Collaborate with internal teams and external agencies to deliver creative assets and campaign materials
  • Conduct market and competitor research to inform marketing strategies
  • Support event planning, promotional activities, and PR initiatives. Maintain the marketing calendar and ensure timely execution of campaigns
  • Act at all times within the Company’s rules, policies, procedures, and financial regulations.
  • Observe and comply with employees’ obligations under Health and Safety policy and law.

Requirements

  • Apprenticeship or degree level qualifications in Marketing, Digital Media, Communications, or a related field (or equivalent experience)
  • 1–2 years of experience in a marketing or digital marketing role
  • Experience of working in agency / multi-client account environments
  • Strong understanding of SEO, SEM, and GEO-targeting strategies
  • Experience with digital marketing tools such as: Google Ads & Google Analytics
  • Meta Ads Manager (Facebook/Instagram)
  • Mailchimp or similar email platforms
  • WordPress or other CMS platforms
  • Canva or Adobe Creative Suite
  • Excellent written and verbal communication skills
  • Strong analytical skills and attention to detail
  • Ability to manage multiple projects and meet deadlines
  • Experience with CRM systems (e.g., HubSpot, Salesforce)
  • Knowledge of marketing trends and the appetite to stay up to date with sector changes and technology/trend advancements
  • Familiarity with A/B testing and conversion rate optimisation (CRO)
  • Excellent attention to detail and time management skills
  • A collaborative mindset and willingness to learn and grow
  • Comfortable with a hybrid working model (a mix of office and home-based)
  • Experience in using Zoom, Microsoft Teams, and other digital platforms.

Nice to have

  • A collaborative mindset and willingness to learn and grow.

Benefits

  • Offer hybrid working with trust, autonomy, and a supportive team.
  • Opportunity for professional development across behaviour change, design, insight, and digital innovation.
ICE Creates logo

ICE Creates

A national, independent, award-winning BEHAVIOURCHANGE and People Development company, we solve real-world problemsWe support Governments and Regions to keep their populations healthier, happier and resilient, making our society more economically sustainable.We Co-CREATE POWERFUL, INTEGRATED BEHAVIOUR CHANGE THAT WORK?We bring together bespoke teams of specialists and people with lived experience to unpack issues, co-create solutions and engage people to deliver outcomes. Our work is anchored in Insight, our interventions are Co-designed and our Engagement connects with people in ways that are natural and supportive for them and using interventions that drive sustainable shifts in behaviours. Across the globe we are facing vast challenges. From climate change, increasing obesity to financial poverty, workforce challenges, so much is routed in our behaviour. Our approach is person centred and outcomes driven, meaning we always deliver and evidence the impact of our work both in terms of individual change and socio-economic change.

Founded in 1999
Merseyside, England, GBR
266 employees (6 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
45.3%
Direct
26.3%
Referral
7.2%
Social
19.9%
Paid
1.1%

Headcount Trend

Current headcount: ~266

Marketing Team

Marketing Team Size
6 (2% of company)