Marketing and Communications Executive at ERA (Educational Recording Agency) | London, UK | £40K/yr – £45K/yr

ERA (Educational Recording Agency)

Marketing and Communications Executive

London, UK (Hybrid)

£40K/yr – £45K/yrMid LevelPart time

Posted 7 weeks ago

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Job Summary

Own the email and social channels plan for ERA, balancing newsletter health, content planning and webinar outreach to grow audience and engagement.

Newsletter strategy: test-and-learn planning to improve open rates and health metrics.
Webinar program: set up, delivery and speaker engagement to attract new users and sustain engagement.
Social and community: manage ERA and The Natural Curriculum channels and build brand awareness through groups and discussions.

Job Description

Responsibilities

Plan, deliver and iterate on the marketing newsletter plan, adopting a test and learn approach and focusing on improving email health and open rates.
Manage the monthly marketing newsletters for primary and secondary on Mailchimp.
Subject specific newsletters for secondary (English, RE, geography, social sciences and history) on Mailchimp.
Manage social media channels for ERA and The Natural Curriculum
Support Head of Marketing to create content plan for social media
Schedule posts via Sendible (scheduling tool) in line with agreed content plan
Monitor and respond on social platforms for ERA and Natural Curriculum
Participating in relevant groups and discussions to build brand awareness for ERA
Create basic visual assets for the newsletter and social media
Help develop a webinar programme to attract new audiences and drive engagement with existing users.

Requirements

Essential skills and experience
Excellent understanding of the education landscape in the UK
Strong communication and copywriting skills
Digitally savvy with experience using social media, website management software, newsletter management software and collaboration tools.
Experience setting up and delivering webinars
Ability to multi-task priorities and handle different projects efficiently
Ability to work both independently and as a team member
Fluent in English with strong spelling and grammar
Flexible, enthusiastic and proactive approach to work

Preferred

Classroom teaching experience
Prior experience with delivering training and professional development
Experience in using email marketing platforms and social media planning and scheduling tools effectively

Benefits

FORA membership with free access to gyms and fitness classes at FORA sites across London, regular brunch/lunch events, participation in Cycle to Work Scheme and income protection and life assurance cover (after probation period).
We are small, friendly team and offer a good range of staff benefits.

ERA (Educational Recording Agency)

ERA supports the education sector by making it easy for schools, colleges and universities to harness the power of audio-visual broadcast material in the classroom. We do this through our simple, cost-effective licensing scheme. An ERA licence supports educational establishments accessing and using output from television and radio broadcasts for educational purposes. Teachers and lecturers can use licensed programmes and clips on our steaming platform to bring the richness of radio, TV, movies and music material into lesson plans.Television and radio programmes broadcast in the UK offer educators a rich and diverse source of material to support teaching and to enhance learning. The ERA Licensing Scheme provides a single point of clearance for all rights necessary for educational establishments at all levels of education to create and use resources obtained from broadcast materials whether on television or radio. This includes enabling access to catch up services of UK broadcasters when terms and conditions link with the ERA Licence.

Founded in 1990

London, England, GBR

15 employees (7 in marketing)

www.era.org.uk