Responsibilities

• Develop engaging resident communications that inform, inspire, and encourage participation across our portfolio of assets.
• Bring our communities to life through compelling storytelling, resident spotlights, property updates, and lifestyle content.
• Own and manage content calendars, ensuring communications remain fresh, relevant, and engaging.
• Champion CompassRock’s overall brand, as well as the individual brand identities and tone of voice for each asset, ensuring every communication reflects our personality, values, and commitment to exceptional resident experiences.
• Create and manage engaging social media content that sparks conversations, encourages interaction, and strengthens community connections.
• Produce creative content across multiple formats, including copy, imagery, video, and short-form digital content.
• Identify and capture stories happening within our communities, turning resident experiences into engaging marketing content.
• Stay ahead of social media trends and identify opportunities to increase engagement and reach.
• Partner with the Events Team to build excitement around resident events, activations, and community initiatives.
• Create campaigns that drive attendance, participation, and resident advocacy.

Requirements

• Is a native in; marcomms and engagement, organic social media platforms (Meta, TikTok, etc), and content creation.
• Has a proven ability to create engaging content and tell compelling stories.
• Understands how to build audiences, create engagement, and foster communities through communications.
• Has hands-on experience with CRM and marketing/social automation platforms, particularly HubSpot.
• Has hands-on experience creating visual content using tools such as Canva and Adobe Creative Cloud.
• Understands the principles of audience segmentation, customer journeys, and how to create communications that resonate with different demographics and personas.
• Appreciates the importance of brand consistency and can confidently work within a defined tone of voice.
• Is comfortable using data and insights to inform decisions and improve campaign performance.
• Is highly organised, proactive, and able to manage multiple projects simultaneously.
• Uses AI as a tool for enhancing productivity, not as a replacement.

Preferred

• Experience within Build-to-Rent, residential real-estate, hospitality, property, or other customer-focused sectors.
• Experience promoting events, experiences, or community initiatives.