Responsibilities

• The Marketing and Communications Director is responsible for development and delivery of an overarching, integrated marketing and communications strategy that ensures we achieve the profile and prominence we need connect with target audiences and achieve our business goals.
• Develop and oversee delivery of our organisation marketing, communications and events strategy to develop our reputation and grow business with key target audiences.
• Collaborate with Senior Leadership and Management colleagues to ensure departmental plans align with business unit strategies.
• Play an active role in the development of organisational strategy and corporate plan.
• Play a visible and proactive role in organisational leadership, role modelling inclusion and our values of respect, accountability, purpose and curiosity.
• Leadership of a multi-disciplinary department and line management of senior team including [insert roles].
• Driving high performance, collaboration and a dynamic and proactive approach
• Nurturing a culture of professional learning within the department to develop, enhance and share skills.
• Provide strategic oversight across the marketing and communications mix including marketing, events, external channels and content production and internal communications.
• Provide guidance and support for Heads of and wider team to shape marketing strategies for business units and ensure successful delivery of operational plans, to time and within budget.

• Champion and evolve our brand and external positioning to ensure we remain prominent and relevant to our audiences. Overall accountability for the use of our brand and quality of our owned outputs.
• Collaborate with delivery teams to ensure we are able to articulate compelling value propositions, services and products for target audiences.
• Accountable for the governance and management of customer engagement data within the CRM, including oversight of the API integration with the marketing automation platform, and responsible for campaign performance tracking and reporting through CRM and Power BI dashboards and insights.
• Be accountable for the maturity of audience data and insight, including addressing gaps in coverage, consistency and usability across channels, programmes and partners.
• Ensure a deep understanding of our audiences to cultivate a strong external perspective and audience-first approach.
• Reinforce a data-led approach and appetite to test and learn, with clear and robust metrics to inform tactics and measure performance.
• Provide support and guidance to the Head of Events to develop an events strategy to achieve business goals.
• Ensure successful delivery of a programme of high-quality owned events and effective participation in third party platforms goals (e.g. business development, project delivery, stakeholder engagement).
• Establish and oversee commercial sponsorship pipeline, delegate revenue goals and targets.
• Provide support and guidance to the Head of Marketing and Communications to ensure focused and proactive use of external channels (owned and earned) to grow audiences and engagement levels to drive lead generation and conversion to customer.