Responsibilities

• Planning and running digital marketing campaigns across Google Ads and Meta (Facebook and Instagram) to bring in new customers
• Leading “buy back” campaigns to re-engage previous customers and remind them why Yonder is worth coming back to
• Managing our communications with existing customers — newsletter, email, social, in-venue — making sure everything sounds like us
• Growing the Yonder community through local outreach and partnerships with schools, organisations and other brands
• Keeping our website (built on Squarespace) up to date and working hard for the business
• Working with our freelance content creator to brief and plan content that supports the wider marketing strategy
• Providing light-touch in-house design support to the wider team using tools like Canva
• Reporting on what’s working, what isn’t, and how we keep improving

Requirements

• Hands-on experience running paid digital marketing campaigns on Google Ads and Meta Ads
• A track record of driving measurable new customer acquisition
• Experience designing re-engagement or “buy back” campaigns for lapsed customers
• Excellent written and verbal communication
• Confident with analytics (Google Analytics, Meta Ads Manager, social insights)
• Good understanding of website management, ideally hands-on with Squarespace or a similar CMS
• Working knowledge of Canva or similar design tools to produce basic in-house content
• Experience building partnerships and delivering community-focused outreach
• A genuine interest in climbing or other outdoor activities, and a real motivation to grow our user group

Preferred

• Marketing for hospitality, leisure, fitness or membership-based businesses
• Email marketing platforms (Mailchimp, Klaviyo or similar)
• CRM and customer segmentation
• Working with freelancers and external agencies
• Climbing, wellbeing, or creative communities

Benefits

• Free climbing membership
• Discounts in the café and shop
• Access to the workspace
• A genuinely supportive team
• The chance to own and shape marketing and comms for a growing community space