Marketing Cloud Implementation Manager – FTC at Alzheimer's Research UK | UK

Alzheimer's Research UK

Marketing Cloud Implementation Manager – FTC

UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Own the Salesforce Marketing Cloud CRM programme end to end, steering journey design, pilot rollout, data reporting, and change management to protect deliverability and supporter experience.

CRM ownership: lead Marketing Cloud implementation with partner collaboration, email journeys, templates, and standards.
Migration and governance: plan and execute the transition from legacy platforms to Marketing Cloud with clear backlogs, training, and adoption.
Reporting and readiness: build supporter journey dashboards with BI teams and analysts, ensuring readiness for scale.

Job Description

Responsibilities

Act as the CRM lead for the Salesforce Marketing Cloud programme, driving channel best practice and shaping supporter experience and email strategy.
Work in collaboration with the implementation partner on designing email journeys, campaigns, automations and standards during the project.
In collaboration with the implementation partner, ensure key collateral, such as email templates, are created.
Work with the implementation partner and Data Selections Lead to design and implement the email journeys and campaigns in the pilot phase, ensuring Marketing Cloud best practice is adopted
Monitor the pilot activity, reviewing performance, resolving issues and agreeing readiness for wider rollout.
Work with the internal project team to devise a plan for migrating all activity out of the legacy platforms (Dotdigital, Social Sync, Mailgun and Outlook) and into Marketing Cloud
Oversee the safe transition and migration of email activity from legacy platforms into Marketing Cloud, protecting supporter experience, deliverability and compliance throughout the change period.
Input into the development of a new operating model for the delivery of our supporter experience strategy, covering ways of working, governance, testing processes, approvals flows, reporting, automations etc
In collaboration with the Digital Analysts, the Business Intelligence team and the Data Selections Lead, develop a supporter journey reporting framework
Undertake training in Marketing Cloud Next and become the team Marketing Cloud expert

Requirements

Proven experience in email marketing, with a track record of developing and executing successful email campaigns.
Strong understanding of email marketing best practices, including deliverability, segmentation, and personalisation.
Experience in implementing, managing and/or optimising email marketing platforms, preferably Salesforce Marketing Cloud.
Expertise in data analysis and reporting, with the ability to derive actionable insights from campaign data.
Excellent communication and stakeholder management skills.
Experience in A/B testing and campaign optimisation
Strong analytical and problem-solving skills

Alzheimer's Research UK

4.4 Glassdoor

Almost one million people are living with dementia today. Tragically, not one of them will survive. Alzheimer's Research UK exists to change that. As the UK’s leading dementia research charity, we are working to revolutionise the way we treat, diagnose and prevent dementia. And then, we will find a way to cure it. To do this, we’re investing in the best research, powering the most forward-thinking scientists and joining forces with world-class organisations. With your support, we promise we will not stop until dementia can no longer destroy lives. We are Alzheimer's Research UK. We exist for a cure.

Founded in 1992

Great Abington, England, GBR

400 employees (85 in marketing)

www.alzheimersresearchuk.org

92% recommend to a friend

93% CEO approval