Responsibilities

• Develop, execute, and optimise integrated marketing campaigns across the UK and North American markets
• Manage campaign activity across multiple channels, including email, digital, social media, content, events, and paid promotion
• Support pipeline generation objectives through targeted demand generation and lead nurturing programmes
• Develop and execute Account-Based Marketing (ABM) campaigns for strategic target accounts and market segments
• Work closely with sales teams to ensure campaigns align with commercial priorities and opportunities
• Track campaign performance and identify opportunities for continuous improvement and optimisation
• Manage lead generation and lead nurturing programmes within the marketing automation platform
• Develop and maintain lead scoring, segmentation, and nurture workflows to improve conversion rates
• Ensure marketing-generated leads are effectively handed over and tracked through the sales process
• Monitor lead quality, engagement, and conversion metrics to maximise campaign effectiveness

Requirements

• We are looking for an organised, commercially aware marketing professional with experience delivering integrated campaigns that generate measurable business results. The successful candidate will have a strong understanding of demand generation, marketing automation, digital marketing, and campaign management, with the ability to manage multiple projects and priorities simultaneously.
• They will be confident using data and performance insights to optimise marketing activity and demonstrate impact, while also possessing strong content and communication skills to support thought leadership and audience engagement initiatives.
• Experience with CRM and marketing automation platforms, website management, SEO, marketing attribution, and campaign reporting is highly desirable.
• Familiarity with Account-Based Marketing approaches and B2B technology or financial services marketing would be advantageous.
• The ideal candidate will be proactive, collaborative, and highly organised, with excellent stakeholder management skills and the ability to work effectively across sales, marketing, and external partner teams. They will be comfortable operating in a fast-paced environment and motivated by delivering measurable commercial outcomes.
• Best fit for someone with 6 to 7 years in lifecycle, retention, or CRM marketing.

Preferred

• Familiarity with Account-Based Marketing approaches and B2B technology or financial services marketing would be advantageous.

Benefits

• We reward our hard work through regular socials, organised by our people. Socials events include fiercely competitive bake-offs, Pride month office parties, sporting events, games nights and much more!
• We are committed to a hybrid working model, combining remote and office-based working.
• Continued learning and progression is ingrained in our daily life, encouraged through a variety of forums from e-learning subscriptions and a down-tools day ("Hive Day") and communities of practice for learning and experimentation.
• Our open culture encourages wide participation and innovation.