Responsibilities

• Implementation and optimization digital and direct communications that engage, educate, and retain pet owners, breeders, and veterinarians alike through various mediums such as: emails, SMS/WhatsApp, social media (paid and organic), blogs, print collateral, and website content authoring.
• Build, manage, and push engaging and relatable content and campaigns for various channels and mediums to increase the amount of loving, responsible pet owners within the Trupanion or PetExpert family.
• Measure the effectiveness, progress, and impact of International Marketing as they relate to important metrics and company goals.
• Provide reporting on regional performance as well as insights and recommendations.

Requirements

• 2+ years of experience building and optimizing MarTech tools, such as Content Management System or Marketing Automation (e.g., Contentful, Iterable, Plausible Analytics).
• Proven record of running multiple projects, with various resources and partners, simultaneously while remaining organized and focused.
• Excellent background in content creation for differing mediums with various tools, like Adobe Illustrator or Canva.
• Some experience working with Social Media Management tools.
• Familiarity with project management software such as Smartsheet.
• Experience working on multiregional and multilingual efforts.
• Deep understanding of the cultural nuances and differences between Germany, Switzerland, and Austria.
• Professional working proficiency in English.
• Native proficiency in German required.
• Prioritization of candidates with fluency in Dutch.

Preferred

Benefits

• Competitive vacation time
• Five-week sabbatical after five years of employment
• Free pet insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations