Marketing Assistant - Designer Outlet East Midlands at Savills Management Resources | Bolsover, Nottinghamshire, UK

Marketing Assistant - Designer Outlet East Midlands

Bolsover, Nottinghamshire, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 5 weeks ago

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Job Summary

Own the local marketing machine by owning digital channels, content, and campaigns that drive footfall and sales, while turning brand partners and social assets into measurable lift.

Digital Growth Engine: Own the centre website, social channels, email, and paid/PR activity with data-driven optimization.
Content & Partnerships: Plan and brief premium photo/video assets and build local digital partnerships to grow followers and engagement.
Analytics & Budgeting: Collect analytics across paid and organic, feed insights to optimise campaigns, and monitor centre budgets against targets.

Job Description

Support the Marketing Manager in executing the agreed annual marketing plan to achieve the set centre specific marketing objective to deliver the budgeted levels of footfall and sales and attain the desired customer profile.
Ownership of the day-to-day management of owned digital channels including the Centre website and social media channels, email newsletters and support co-ordination of digital PR and digital advertising activities.
Develop a comprehensive social content plan that delivers the centre marketing objectives under the guidance of the Marketing Manager and Partner Marketing agency.
Create and brief premium quality photo and video assets for all organic social media channels & website that are in line with guidelines.
Ensure the respective centre website is up to date with campaigns, offers, brands and news in accordance with both the monthly content plan and any ad hoc content deliverables.
Work directly with the Marketing Manager to ensure the digital strategy is clearly targeted to drive performance.
Work with the Retail Team to liaise with brands at both regional and centre level, to support sales, generate new opportunities and promote offers to enhance commercial performance.
Collate and analyse all online tracking and analytics available, to assess the effectiveness for all paid and non-paid digital activity, plus general and competitor trends.
Ensure all content is correctly updated through the Content Management System (CMS).
Assist in developing digital partnerships locally to increase social media followers and engagement.