Responsibilities

• Plan, develop, and execute a diverse portfolio of B2B event programs across the EMEA region, including industry conferences, executive dinners, CXO roundtables, roadshows, and curated executive experiences.
• Own the management of the EMEA events calendar, ensuring alignment with go-to-market strategies, regional growth initiatives, and key industry moments.
• Identify and develop new opportunities for executive engagement and field activations that drive demand generation and pipeline growth.
• Manage end-to-end event logistics, including timelines, vendor coordination, and delivery, across multiple concurrent programs.
• Collaborate with vertical marketing and sales teams to align event initiatives with target accounts, priority sectors, and regional objectives.
• Partner with sales teams to develop pre-event targeting strategies, personalized invitations, and account-based engagement tactics to maximize participation from high-value prospects.
• Support structured sales follow-up processes to convert event engagement into qualified sales pipeline.
• Design and implement lifecycle and nurture programs that connect event participation with broader marketing campaigns, creating seamless customer journeys from initial contact to sales opportunity.
• Work closely with content and growth teams to ensure messaging consistency and alignment across all marketing channels and campaigns.
• Track, analyze, and report on program performance metrics such as leads generated, meetings scheduled, and pipeline influence, in partnership with marketing operations and sales teams.