Responsibilities

• Diagnose each client's growth blockers and build a comprehensive marketing strategy to solve them
• Run market research and competitor analysis to find the angles others miss
• Define ideal customer profiles, targeting, and audience segmentation
• Set the content pillars that anchor each client's voice and authority
• Build creative campaigns to generate results aligned to client KPIs
• Map ad strategies across Google, LinkedIn, and Meta Ads with the support of dedicated paid media specialists
• Write ad copy and creative briefs that turn into high-converting campaigns
• Dream up lead magnet campaigns that convert and excite your client’s target market
• Brief website optimisations and landing pages that convert
• Manage your own squad: Marketing Exec, Ads Manager, Designer, and Developer, plus external creators as needed

Requirements

• Experience working for a SaaS/Tech client or agency
• At least 5 years of experience in B2B marketing
• Experience managing senior stakeholders' roles. You’ll build trust with clients and guide their decisions, not just take their briefs
• Experience managing LinkedIn ad campaigns
• Proven experience managing successful content marketing campaigns
• A mind that's equal parts creative and strategic
• Excellent communication and project management skills, with the ability to juggle multiple accounts confidently
• Experience reporting on the success of marketing campaigns, using data to tell a compelling narrative

Benefits

• Flexibility: hybrid work from our WeWork office (2 days a week) if you're in or near London, or fully remote within the UK with occasional trips to see the team.