Responsibilities

• Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle
• Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis
• Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements
• Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards
• Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments
• Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages
• Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience
• Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution
• Stay current with CRM trends, email marketing innovations, data privacy regulations, and best practices within the financial services sector