Manager, Organic Performance at WPP Media | Manchester, UK

WPP Media

Manager, Organic Performance

Manchester, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Own AI-enabled SEO delivery by aligning client strategy with generative search insights, guiding AI tool adoption, and translating data into action for improved performance.

Lead AI-driven SEO delivery: integrate AI insights into on-site optimization, audits, and reporting to influence client outcomes.
Shape AI-enabled workflows: deploy LLMs for content, keyword research, and competitive analysis to forecast performance.
Strategic AI guidance: partner with clients and teams to navigate rapid generative-search changes and long-term objectives.

Job Description

Responsibilities

Main day-to-day contact with clients in the delivery of the SEO strategy, demonstrating an enterprising and pro-active attitude to all aspects of the project delivery, including proactively integrating AI-driven insights and adapting to generative search trends.
Have a deep understanding of the client’s business, brand, sector, competitors, and audiences, with a keen awareness of how AI and LLMs influence their market and consumer behavior.
Ensure all client requests are met and surpassed in a timely, professional, and efficient manner, with client expectation managed effectively, especially in the context of rapidly evolving search technologies.
Responsible for setting up, preparing and the delivery of regular client status meetings and reports, including analysis of generative search performance and AI-driven optimisations.
Responsible for the management and delivery of client SEO work such as advanced on-site optimisation, comprehensive technical audits (identifying opportunities and challenges posed by AI indexing and generative content), and sophisticated reporting that includes the impact of AI and LLMs.
Work closely with the Organic Performance Director to understand and proactively manage client short, medium, and long-term objectives and expectations, developing strategies that capitalise on emerging AI and generative search capabilities.
Lead the integration of AI-powered tools and LLMs into daily SEO workflows, ensuring their effective and responsible use for content optimisation, keyword research, competitive analysis, and performance forecasting.
Act as a contributor to the subject on AI in search for clients and internal teams, providing strategic guidance and training.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com