Lottery Marketing Officer at St Helena | Colchester, Essex, UK | £28K/yr – £32K/yr

St Helena

Lottery Marketing Officer

Colchester, Essex, UK (Hybrid)

£28K/yr – £32K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel marketing delivery for a charity lottery, focusing on end-to-end campaign execution, content creation, and learning loops that drive growth.

Growth Infrastructure: Plan and optimize cross-channel campaigns across social, PPC, email, and web.
Content Engine: Create audience-focused content and design assets with Canva and Adobe Creative Cloud.
Performance Analytics: Monitor performance, derive insights, and test new ideas to inform future activity.

Job Description

Responsibilities

Plan and deliver multi-channel campaigns across social media, PPC, email and web.
Manage and optimise paid digital activity across Meta and Google Ads.
Support supporter acquisition, retention and engagement through targeted marketing campaigns.
Improve website performance, supporter journeys and conversion rates.
Support SEO activity and digital optimisation initiatives.
Create compelling, audience-focused content for digital and print channels.
Design graphics, campaign assets and marketing materials using Canva and Adobe Creative Cloud.
Develop engaging storytelling content that demonstrates the impact of the lottery.
Produce promotional resources that enable charity partners to market the lottery effectively.
Monitor, analyse and report on campaign performance.

Experience delivering digital marketing campaigns across multiple channels.
Experience managing paid social media and/or PPC campaigns.
Strong understanding of social media platforms, digital marketing and supporter journeys.
Ability to create high-quality marketing assets using Canva and Adobe Creative Cloud.
Experience analysing campaign performance and using data to drive decisions.
Excellent organisational and project management skills.
Strong written, visual and verbal communication skills.
Full driving licence and access to a vehicle.

Experience working in the charity, fundraising or subscription sector.
Knowledge of SEO, GA4, email marketing and marketing automation.
Experience working with stakeholder or partner-led marketing.
Understanding of supporter retention and lifecycle marketing.
Knowledge of the charity lottery or regulated fundraising sector.

A meaningful role with visible community impact
Hybrid working
Professional development opportunities
Supportive, caring team culture

St Helena

We help local people face incurable illness, supporting them and their families, friends and carers.We also support children and adults who are facing bereavement.We reach out to members of our community, helping them make their own choices and live with dignity. By focusing on their physical, emotional and spiritual needs, we aim to bring comfort and relief to all those who need it,offering the people of North Essex individual care and total support, regardless of their diagnosis or personal circumstances.We rely heavily on the help and generosity of our fundraisers, donors and volunteers. Without them we wouldn’t be here.We all share a common goal: to be here every step of the way for everyone who needs us, helping life to go on in the face of dying, death and bereavement.By visiting them in their homes, over the phone with our 24/7 advice line, through our day therapies, and at The Hospice, through all the smiles and all the tears we guide those who need us, because we believe in making every memory matter.To find out more about our services or supporting us visit sthelena.org.uk

Founded in 1985

Colchester, England, GBR

283 employees (5 in marketing)

www.sthelena.org.uk