Responsibilities

• Researching and developing strategic link-building plans that maximise ROI across your client portfolio
• Sourcing relevant publications and websites aligned to each client's sector and objectives
• Crafting compelling outreach communications and negotiating placements within agreed parameters
• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
• Monitoring and analysing campaign performance continuously — optimising what isn't working, doubling down on what is
• Owning your client accounts end-to-end: reporting, updates, strategy sessions, and KAM planning
• Presenting campaign insights and performance to clients with confidence
• Contributing to agency marketing and growth initiatives — newsletters, blog posts, and client development plans
• This is a hands-on outreach role where you'll be running strategic link-building campaigns for iGaming clients from end to end.

Requirements

• At least 1 year's experience in off-page SEO and link-building, ideally agency-side
• A proven ability to craft compelling, persuasive outreach communication that gets results
• Proficient with outreach and SEO tools — BuzzStream, Ahrefs, or equivalent
• Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you
• Strong organisational skills — you manage multiple client deadlines simultaneously without things slipping
• Comfortable presenting to clients and internal stakeholders
• Comfortable using AI tools to support content production and outreach workflows

Preferred

• Experience in digital PR campaigns
• Some knowledge of SEO or content optimisation
• iGaming or regulated-sector experience — we'll get you up to speed if not

Benefits

• Health and Wellbeing Free annual health checks, flu jabs, and eye tests. Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP.
• Time That's Yours 25 days holiday (plus bank holidays) rising to 30 with tenure, your birthday off, flexible working hours, hybrid and remote options, and two weeks working abroad. Enhanced maternity and paternity pay, and work that fits around your life, not the other way around.
• A Team Worth Being Part Of Regular Lunch 'n' Learns, quarterly off-sites, monthly socials, two paid volunteering days, an annual charity partnership chosen by the team, and an AI Taskforce putting innovation in everyone's hands. We're building something together — and that should feel like it.
• Your Growth, Supported Defined career pathways, personal development plans, and regular appraisals so you always know where you stand and what's next. Team training budgets, a Training Academy, an AI-powered learning platform, and a genuine commitment to promoting from within.
• Pay and Rewards That Reflect Your Work Competitive salaries benchmarked annually, a company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses. Good work gets rewarded here.
• Your Contribution, Recognised Monthly MVP Award (£100), Values Champion recognition (£25 plus a prize wheel spin up to £100), and an annual Player of the Season award (up to £250). Weekly shout-outs and appreciation from colleagues and managers are just part of how we work.