Lead SEO & Web Strategy Specialist - Volunteer

City of Edinburgh, Edinburgh, UK (Remote)

Salary Not AvailableIntern/New Grad3+ years expVolunteer

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the core search visibility and technical SEO for a dual-ecosystem platform while turning AI and playbooks into scalable, community-enabled growth.

  • Platform Performance & Growth: Lead technical SEO for a B2B WordPress and B2C site to drive sustainable traffic and funding impact.
  • AI-Enhanced Visibility: Scale metadata, alt-text, and technical SEO with AI to boost organic reach across audiences.
  • Network Digital Support: Create simple playbooks that empower franchisees to build their own digital presence and contribute to the mission.

Job Description

Responsibilities

  • Platform Performance & Growth: Take charge of the overarching technical SEO strategy across our dual digital ecosystem (a bespoke B2B WordPress platform and a B2C retail site).
  • AI-Enhanced Visibility: Utilise modern digital tools and enterprise AI to scale metadata, technical SEO, alt-text, and overall organic reach efficiently.
  • Network Digital Support: Create simple, accessible UX and SEO best-practice playbooks for our UK-wide network of independent, marginalized franchisees as they build their own digital presence.
  • Analytics & Strategy: Monitor organic traffic and engagement data to ensure our digital arm funds global projects through sustainable metrics.
  • Collaboration: Work directly with the Director of Tech to ensure our platforms reach the widest possible audience as a technical engine for our social mission.

Requirements

  • SEO & Web Optimisation (3+ Years Experience): Strong technical SEO, organic growth strategy, and web optimization to improve site architecture, metadata, and search rankings.
  • Analytics & Data-Driven Mindset: Proficient in tracking, analyzing, and reporting web traffic and user behavior to refine digital strategies and engagement.
  • UX & Accessibility Focus: Ability to translate technical SEO best practices into simple playbooks empowering community advocates to build their own digital presence.
  • Autonomous & Tech-Forward: Fully remote volunteer role in a fast-moving social enterprise; organized, self-starter, agile, and comfortable collaborating asynchronously using modern tools and AI.
  • Passion for Purpose-Driven Impact: Motivated by contributing to education, equality, and environmental regeneration through digital growth in developing nations.