Responsibilities

• Translate complex business questions into structured analytical frameworks, defining project milestones to ensure insights drive high-level strategic decisions.
• Lead the setting of KPIs for the channel, ensuring these metrics are actively used for team prioritisation, retrospectives, and opportunity sizing
• Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
• Drive the ideation and execution of advanced testing methodologies (A/B testing, incrementality), helping mentor other analysts on experimental design best practices.
• Develop and maintain scalable dashboards and reporting tools, proactively optimising performance as data volume increases.
• Partner with Analytics Engineering and Product teams to set requirements for data infrastructure and ensure data integrity across the organisation
• Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
• Contribute to the development of the overall CRM analytics strategy and measurement framework.

Requirements

• Extensive, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
• You'll need a strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
• Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports.
• Proficient with a programming language such as Python or R for data analysis.
• Strong understanding of experimental design and statistical testing methodologies.
• Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
• Experience working cross-functionally with marketing and product teams.

Preferred

• Knowledge of marketing automation platforms and CRM tools.
• Familiarity with various customer segmentation techniques and personalisation frameworks at scale

Benefits

• Hybrid working
• Paid annual holiday, sick days, parental leave and other leave opportunities
• 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave
• Company Restricted Stock Units
• Numerous great benefits in our London office