KERING EYEWEAR Senior Trade Marketing Manager UK, Nordics and Netherlands at Kering | London, UK

Kering

KERING EYEWEAR Senior Trade Marketing Manager UK, Nordics and Netherlands

London, UK (Unknown)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Build and lead regional trade marketing and in-store excellence across Northern Europe, aligning brand guidelines with sales priorities, driving visibility, POS execution, and tailor-made activations to maximize sell-out and customer engagement.

Trade Leadership: own category management, assortment, and showroom effectiveness with a customer-centric approach.
Training & Activation: design regional training and lead in-store training programs, coordinating with a global team and local trainer.
Sales Events & Partnerships: define sales event strategy, partner with Sales to align initiatives with ROI targets while respecting budget.

Job Description

Responsibilities

Fostering a culture of trust, empowerment, and accountability, driving performance, efficiency, and continuous people’s development across Trade Marketing, Optical Trainer and In-Store Specialists Regional team.
Defining and implementing plans aligned with Brand and Company guidelines across Northern Europe, ensuring excellence at POS (visibility, cross-selling, share of space, training) and delivery within timelines and budgets.
Ensuring strong execution of POS activities (visibility, cross-selling, share of space).
Oversee staff training and in-store excellence.
Oversee visibility and customer activations.
Maximize brand impact and customer engagement.
Design and lead the training strategy for the region coordinating directly one local optical trainer and collaborating with global training team.
Ensure proper planning, production, and implementation of tailor-made visibility solutions for key customers when needed.
Lead the definition and execution of the sales event strategy, ensuring the achievement of business objectives fully respecting the assigned budget.
Act as a strategic partner to Sales: Aligning trade initiatives with commercial priorities; Promoting a customer-centric mindset.

Requirements

Proven experience (8+ years) in Trade Marketing, Marketing and Sales within international and matrix organizations, preferably in FMCG, luxury, beauty or consumer goods industries.
Strong business acumen with a solid understanding of sales dynamics, sell-out drivers and customer/channel strategies.
Demonstrated experience in leading and developing teams, with a strong focus on leadership, coaching, empowerment, and building a culture of trust and accountability.
Experience in managing cross-functional projects and working in close collaboration with Sales, Marketing and HQ functions.
Strong analytical mindset with the ability to interpret data (sell-out, KPIs, market trends) and translate insights into actionable plans.
Proven track record in budget management and delivering results in line with business objectives and ROI targets.
Experience in category management and assortment optimization across different markets and channels is a strong plus.
Deep understanding of in-store execution excellence, including visibility, merchandising and customer experience.
Excellent communication and stakeholder management skills, with the ability to influence different levels of the organization.
Entrepreneurial mindset, with a proactive and solution-oriented approach.
Fluent in English; additional European languages are a plus.
Willingness to travel across the Northern Europe region.

Preferred

Additional European languages beyond English
Experience with training strategy development or in-store training programs

Kering

3.7 Glassdoor

Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across ready-to-wear and couture, leather goods, jewelry and eyewear: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear.Inspired by their creative heritage, Kering’s Houses design and craft exceptional products and experiences that reflect the Group’s commitment to excellence, sustainability and culture. This vision is expressed in our signature: Creativity is our Legacy.

Founded in 1963

Paris, Île-de-France, FRA

39K employees (5,493 in marketing)

www.kering.com/en

66% recommend to a friend

81% CEO approval