Responsibilities

• Role Purpose: Support the planning, creation, execution, and optimisation of LinkedIn marketing campaigns to increase brand awareness, generate leads, and engage target audiences.
• Create and schedule LinkedIn posts, articles, and campaigns.
• Assist with LinkedIn Ads campaigns, including sponsored content and lead generation forms.
• Research target companies, industries, and decision-makers.
• Build and maintain audience lists for campaigns.
• Monitor campaign performance and prepare reports.
• Support content creation, including copywriting, graphics, and landing pages.
• Update CRM systems and marketing databases.
• Conduct competitor and market research.
• Assist with A/B testing and campaign optimisation.

Requirements

• Strong written communication and copywriting skills.
• Good understanding of LinkedIn and social media platforms.
• Attention to detail and organisational skills.
• Basic data analysis and reporting ability.
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Preferred

• Experience with LinkedIn Campaign Manager.
• Familiarity with CRM systems
• Knowledge of Google Analytics.
• Basic design skills using Canva or Adobe tools.
• Understanding of B2B marketing and Account-Based Marketing (ABM).