Responsibilities

• Create, maintain, or rewrite a wide range of SEO optimised copy with a customer first approach
• Work with the Senior Copywriter and the Group Content Team in the production and implementation of a holistic website and blog review to ensure consistency in tone and style
• Identify new opportunities for content to be created
• Be able to conduct competitor audits providing content recommendations to help Halfords dominate each category
• Liaise with the marketing, and category teams to obtain any information required to either write new copy or make any changes needed to bring pages up to date
• Work closely with the Marketing function, particularly the SEO team, to ensure that all content is fully optimised to maximise effectiveness
• Establish strong working relationships with relevant cross-functional teams such as brand & marketing to ensure Content is represented and considered throughout the creative process
• Check that all work has been QA tested and approved, working with marketing and category teams to gather any information required and obtain sign off for all copy, ensuring that all work adheres to compliance and brand guidelines
• This may even stretch as far as obtaining sign off from external brands
• Ensure that any copy deadlines given to you by the business are met. Communicate regularly with departments of relevance and your line manager to update them on your progress.

Requirements

• Passion for writing
• Excellent written skills – strong spelling and grammar
• Highly organised with great project management skills
• Understanding of SEO and use of key words
• Competent in all Microsoft Office packages- including PowerPoint and Excel
• Experience in copywriting for businesses, following brand guidelines and their tone of voice
• Ability to manage multiple projects

Nice to have

• An interest in cycling and motoring is highly desirable
• Clear understanding of how Generative Engine Optimisation (GEO) differs from traditional practices

Benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.