Japan Community Manager (Gaming)

UK (Remote)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own and grow Soulbound\'s Japanese community by building infrastructure, partnerships, and culturally attuned engagement across JP platforms.

  • Build and manage Japanese Discord channels, roles, bots, and moderation to create a safe, active space for MMO players.
  • Develop a JP growth strategy targeting MMO guilds, YouTubers, streamers, and creators, coordinating cross-platform outreach on X, Niconico, YouTube, and 5ch.
  • Localise announcements and events with native-level writing, run culture-aligned JP events, and report on sentiment, creator pipelines, and insights for the team.

Job Description

Responsibilities

  • Build and manage a dedicated Japanese channels on our Discord server from scratch, including channel structure, roles, bots, and moderation
  • Develop a Japanese community growth strategy targeting MMO players, guild leaders, and content creators
  • Identify, reach out to, and build relationships with Japanese YouTubers, streamers, and content creators who cover MMOs, pixel art games, or cozy games
  • Engage with Japanese gaming communities on platforms like Twitter/X (JP gaming Twitter is massive), Niconico, YouTube, and 5ch/game forums
  • Work with Japanese MMO guilds to bring organised groups into Soulbound. Understand how JP guild culture differs from Western guild culture and leverage that
  • Localise community announcements, patch notes, and event communications. Not machine translation. Native-level writing that feels right to a Japanese audience
  • Run community events tailored to Japanese player culture (housing contests, guild showcases, seasonal events that resonate locally)
  • Prepare weekly reports on Japanese community sentiment, growth metrics, content creator pipeline, and cultural insights the team should know about
  • Act as the cultural advisor to the wider team on anything related: what resonates, what doesn\'t, how to avoid missteps
  • Coordinate with our Community Director on cross-community events and consistent messaging

Requirements

  • Native-level Japanese (reading, writing, speaking). Non-negotiable. You\'re writing community posts, responding to players, and negotiating with creators in Japanese
  • Fluent English (professional working proficiency minimum). You need to communicate clearly with the UK-based team
  • Deep personal experience with MMOs. You\'ve played them seriously. You understand why people stay in these games for years
  • Understanding of the Japanese gaming content creator landscape: who the major gaming YouTubers are, how VTubers fit in, which streamers cover MMOs vs. action games
  • Experience with Japanese online communities (Discord JP servers, Twitter JP gaming community, Niconico, 5ch gaming boards)
  • Knowledge of Japanese guild culture in MMOs (how JP FCs/LSes/guilds recruit, organise, and communicate differently from Western guilds)
  • Self-starter. You see an opportunity to promote Soulbound to a JP audience and you act on it before anyone asks

Preferred

  • Previous community management experience at a game studio (especially for a Western game launching in Japan)
  • Existing relationships with Japanese gaming content creators
  • Understanding of Japan\'s content creator agency landscape
  • Played FFXIV, PSO2, Dragon Quest X, or other JP-heavy MMOs extensively
  • Can create short-form video content in Japanese
  • Experience localising gaming content (not just translation, actual cultural localisation)
Soulbound logo

Soulbound

Based in London, Soulbound is built by a team of game enthusiasts - including ex-Blizzard, Jagex, and Epic Games talent - working to revolutionise gaming by delivering experiences that surpass expectations of what video games can be.The team are currently developing 'Worldwide Webb', a pixel art MMORPG that seamlessly blends old-school nostalgia with modern aesthetics and technologies to immerse players in a vibrant new world.Having recently raised $10 million in investment, the team are building on solid foundations to bring their vision of Worldwide Webb to life.

Founded in 2021
London, England, GBR
20 employees (8 in marketing)

Traffic Signals

Monthly Visitors
127.9K
Traffic Source Mix
Search
53.6%
Direct
33.5%
Referral
8%
Social
3.9%
Paid
0.8%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
2 (10% of company)

Funding

Total Funding
$10M
Last Raise
$10M
Series A, 3 years ago

Funding History

  • Feb 2023
    Series A • $10M