Own the CRM backbone and HubSpot at scale, turning data, processes, and governance into a reliable revenue engine; manage end-to-end CRM design, data quality, reporting, and cross‑functional workflows with a focus on forecasting accuracy.

• Take end-to-end ownership of our CRM environment to support a scalable revenue engine.
• Own CRM architecture including pipelines, lifecycle stages, properties, workflows, permissions, and governance standards.
• Design, maintain, and optimise HubSpot across Marketing, Sales, Customer Experience, and Finance.
• Ensure data integrity, automation accuracy, and reliable leadership-level insights.
• Lead process design and documentation; optimise cross-department workflows; implement automation to reduce manual effort and operational risk.
• Lead lead management, data cleansing, enrichment, routing, scoring.
• Create accurate dashboards and reports covering funnel performance, forecasting, and lifecycle metrics.
• Align CRM structure with commercial strategy; support accurate forecasting and pipeline visibility.
• Provide data-driven insights to support growth decisions.
• Act as internal HubSpot subject-matter expert; deliver training, enforce best practices, and continuously improve the platform as the business scales.